The Measure - THE MEASURE (Page 4)

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2022: TV Tune In: 13.7% of Reach for Linear TV Ads Are Network Promos

2022: TV Tune In: 13.7% of Reach for Linear TV Ads Are Network Promos

Year end stats from iSpot.tv reveal that TV Networks continued to lean on ad inventory to drive tune in to their shows. The takeaways are fascinating: 6.2 million times an ad aired on TV Jan 1-Dec 15th– that's 17k promos running on TV a day, that&

Beckham's Frito-Lay Futbol Scores with Hallmark Audiences

Beckham's Frito-Lay Futbol Scores with Hallmark Audiences

David Beckham can argue with Peyton Manning over futbol or football, and you'd think that ad is perfect for sports fans.... but they understand the appeal of these pitchmen stretches well beyond the pitch and into the Hallmark audiences. Well played, Frito-lay.

Songtradr Sonic Spotlight: Sir-Mix-A-Lot’s Baby Got Back Is The TikTok Pick Of The Week For Brands

Sir-Mix-A-Lot first found fame in 1991 with Baby Got Back… Unfortunately, it was short-lived for the mostly one-hit-wonder. That was until it caught steam with GenZ on TikTok, generating more than 32.8K unique videos and 7.8 million streams on the platform over the past few months thanks to

Fabric Issue #1

Fabric Issue #1

Sports Win the Week in TV Ads

Sports Win the Week in TV Ads

NFL, NCAA and MLB accounted for 11% of all ad impressions and 30% of all spending on TV this week according to iSpot

Baseball is a Numbers Game

Baseball is a Numbers Game

Data from Inscape.tv taken from a sample of 20 million connected TVs show that Baseball isn't out yet. playoffs accounted for 6% of prime time during the playoffs 3.4% of tine during the weekends which isn't shabby when you consider the crush of football

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