Guest Writer

Streaming

How Netflix Keeps Its Churn Rate At An Industry Best

The following is a selection from Brandon Katz of Parrot Analytics. With so many streaming options and escalating pricing tiers, churn has become an increasingly persistent problem for these services. And while every company in the streaming space battles subscriber churn, one giant seems to withstand those pressures better than

Streaming

Streaming Services Want More Global Content For Gen Z

The following is a selection from Brandon Katz of Parrot Analytics. Anime's popularity comes in part from its global foothold with Gen Z audiences, and it's part of a larger future-focused strategy aimed at more globally-resonant content aimed at those younger viewers – as Parrot Analytics points

Streaming

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

Streaming

The Delicate Balance Of Streaming Demand Decay

The following is a selection from Brandon Katz of Parrot Analytics. Hit shows can drive significant demand for streaming services, but some are able to sustain that audience interest both throughout season one and into the offseason. Parrot Analytics data looks at a few top shows from recent years, and

Streaming

Smaller TV Show Genres Growing On Streaming

The following is a selection from Brandon Katz of Parrot Analytics. While drama's long been the most popular genre for shows on streaming services, smaller genres are starting to grab a large share of demand. Data from Parrot Analytics breaks down the quarterly shifts by share of top

Streaming

Charting Crunchyroll's Anime Streaming Dominance

Anime streaming service Crunchyroll (owned by Sony) has defied norms in a sea of consolidation. Since 2021, Crunchyroll has tripled its global subscribers, and also has a stranglehold on both supply and demand for Japanese animation on American streaming services – as data from Parrot Analytics showcases. * In Q2 2024, Crunchyroll

Streaming

Star Wars Series Demand Sputtering For Disney+

The following is a selection from Brandon Katz of Parrot Analytics. When Disney+ launched, new Star Wars content was set to be an anchor for the streaming service. Despite initial success with the first season of The Mandalorian, however, subsequent Star Wars shows have not hit the same demand highs

Streaming

TV Season Shrinkage Speeds Up For Networks

The following is a selection from Brandon Katz of Parrot Analytics. From 2020 to 2024, the average season for U.S. network shows has declined by 33.3%, according to data from Parrot Analytics. While last year's work stoppages do play a significant role (this year's

Movies

Zendaya Lends Demand Lift To Movies, Shows

The following is a selection from Brandon Katz of Parrot Analytics. Parrot Analytics recently analyzed U.S. demand for A-lister Zendaya alongside demand for her most recent projects, showing a compelling pattern. Zendaya not only consistently outperforms the average demand for shows/movies/talent, but is also part of correlated

Streaming

The Streaming Originals Growth Slowdown

The following is a selection from Brandon Katz of Parrot Analytics. From early 2020 through Q2 2024, global supply of streaming original titles climbed by 296% according to data from Parrot Analytics. While that indicates some aggressive growth, the rate also starts slowing significantly in 2023, before freefalling more recently.

Streaming

Netflix Still Winning With Competitors' Content

The following is a selection from Brandon Katz of Parrot Analytics. As Netflix continues growing, its enormous scale enables a wider array of audiences to discover and enjoy pre-existing TV titles than other streamers would. This applies to licensed shows like Breaking Bad (AMC), Suits (USA Network) and Your Honor

Streaming

Are Disney+ And Hulu A Perfect Streaming Marriage?

The following is a selection from Brandon Katz of Parrot Analytics. Disney+ and Hulu have complementary content libraries by age, but how does that translate to being the best long-term solution for consumers looking for a streaming bundle (and a price discount with it)? Parrot Analytics’ Content Panorama takes a

Streaming

Peacock's Olympic-Sized Bet On Subscriber Loyalty

The following is a selection from Brandon Katz of Parrot Analytics. Peacock is instituting a $2 price increase in July, ahead of the Summer Olympics in Paris – which is not a new strategy for streaming services, as the hope is the events drive subscriber acquisition that stays beyond the timeline

Streaming

Are Paramount+ And Peacock Complementary Services?

The following is a selection from Brandon Katz of Parrot Analytics. As pressure grows for streaming services to find both stability and growth opportunities, consolidation talk is growing. Paramount+ and Peacock have talked about the possibility of a partnership, but would such an agreement be advantageous for the two services?

Streaming

Yellowstone: A Hit By Every Streaming Viewership Metric

The following is a selection from Brandon Katz of Parrot Analytics. As TV viewing gets more streaming-focused, the industry needs evolved metrics to evaluate long-term audience viability and programs' overall value to various services. Parrot Analytics' Pulse Metrics do exactly that, as the data below shows for Yellowstone&

Streaming

Netflix Scores Spin-Off Success With Bridgerton, Queen Charlotte

The following is a selection from Brandon Katz of Parrot Analytics. While the narrative around Netflix was long its lack of true franchises, that tide could be shifting. The consumption affinity, or the grouping of titles that audiences watch together, between the two separate shows is the secret sauce in

Streaming

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

The following is a selection from Brandon Katz of Parrot Analytics. As streaming prices rise and consumers look for ways to cut down on the pure number of subscriptions they have at once, bundles are back in play. One of the most recent, between Disney and Warner Bros., provides access

Streaming

Time Helps Shows Beat Movies For Audience Demand

The following is a selection from Brandon Katz of Parrot Analytics. While movies are a winner with audiences, they're also limited in terms of recurring watch-time on streaming services. Movies can be watched in one sitting and that's the end of the investment for audiences. However,

Streaming

Demand For Kids Streaming Content Still Outpaces Supply

The following is a selection from Brandon Katz of Parrot Analytics. One content genre that is consistently in high demand on U.S. streaming platforms, but in lower supply, is children's programming. Data from Parrot Analytics suggests that broken down by platform, it’s clear the majority of

Streaming

Which Streaming Services' Content Is Getting Older (And Younger)?

The following is a selection from Brandon Katz of Parrot Analytics. The average age of content on a given streaming service can tell observers quite a bit about its larger strategy, as data from Parrot Analytics points out. Parrot shows that the U.S. libraries of Netflix (57.8%) and

Streaming

Netflix Wins Overseas Investment War vs. Amazon

The following is a selection from Brandon Katz of Parrot Analytics. While both Amazon Prime Video and Netflix are both U.S.-based entities and they invest significantly in content for American audiences, both have also been aggressive to expand their reach globally. Data from Parrot Analytics' Content Panorama

SPORTS

How FASTs Could Grow Regionally With Sports

The following is a selection from Brandon Katz of Parrot Analytics. Both supply (+61%) and demand (+111%) for content available on FAST platforms in the U.S. have experienced significant growth from Q3 2018 to Q3 2023, according to Parrot Analytics. Yet despite this growth, mainstream sports seem reluctant to

Video Games

U.S. Video Game Adaptations Still Have Room For Growth

The following is a selection from Brandon Katz of Parrot Analytics. Video game adaptations have long struggled for traction in the United States, but recent successes from the likes of Sonic the Hedgehog, The Last of Us, The Super Mario Bros. Movie and others may indicate that the tide is

Streaming

Playing It Safe: Why Shows Have Receded To Reboots

The following is a selection from Brandon Katz of Parrot Analytics. In 2023, reboots, remakes and revivals accounted for a 3.4% share of scripted shows released in the U.S., according to Parrot Analytics. While this marked a jump from 2.4% in 2022, it was also down from

Streaming

The Streaming Originals Slowdown

The following is a selection from Brandon Katz of Parrot Analytics. Streaming originals went from a rarity to the norm in no time at all – data from Parrot Analytics shows that the number of new titles have skyrocketed by quarter since the end of 2019, but the rate of growth