Eleanor Semeraro

TV ADVERTISING

Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

iSpot examined three industries with different purchase windows (soft drinks, hotels and autos), revealing top-performing ads.

TV Audience

Fox News Captured Over 10% of TV Watch-Time Last Week

Fox News, NBC and ABC lead Inscape's TV network ranking for July 15-21.

TV ADVERTISING

Sports a Slam Dunk for TV Ad Reach in H1

Sports programming accounted for 13% of national linear TV household ad impressions January through June 2024.

TV ADVERTISING

Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips

iSpot’s H1 2024 TV Transparency Report reveals that although overall household TV ad impressions were down year-over-year, primetime was powering up. Thanks in part to sports and other premium programming, the daypart accounted for over a quarter of all TV ad impressions in the first six months of 2024,

MARKETING

How ICONIC London Surpassed Revenue Goals by 152%

Using Wunderkind’s email capture and triggered emails, ICONIC exceeded revenue goals by 105% in the UK and 152% in the U.S.

TV Audience

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Four in five viewers say they're more likely to continue using a streaming service that features LGBTQ+ content.

TV Audience

Fox News No. 1 for TV Network Watch-Time

Fox News captured a 6.29% viewership share across July 1-7, per Inscape.

TV Audience

Olympic Trials Help NBC Win for TV Network Watch-Time

NBC takes first place on the chart with a 7.02% viewership share, fueled in part by coverage of the 2024 U.S. Summer Olympic Trials.

TV Audience

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.

CREATOR ECONOMY

Three AI Influencers Generating Earned Media Value for Brands

A new report from CreatorIQ reveals some of the top-performing collaborations of the last year based on Earned Media Value.

TV Audience

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.

TV Audience

Ads on Streaming: What Consumers Really Think

An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

TV Audience

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.

CREATOR ECONOMY

Netflix Leads Streamers for May Growth in Earned Media Value

Netflix racked up $149.2 million EMV during the month, an 82% increase from its April EMV, per CreatorIQ.

TV Measurement

U.S. Open Prompts Jump in NBC Watch-Time

NBC had an 8.27% viewership share across June 10-16 and moves from third to first place week-over-week, per Inscape.

CREATOR ECONOMY

AI vs. Human Creators: Who Wins for Instagram Engagement Rate?

Advertisers across all sectors are reckoning with the impact of AI on multiple aspects of their jobs. As brands start experimenting with using AI influencers for marketing campaigns, questions are swirling about what that means for human creators. While there’s no doubt that AI will transform the landscape, the

TV Measurement

NBA Finals Assist ABC’s Continued Reign on TV Network Ranking

ABC leads with an 8.49% viewership share across June 3-9, per Inscape.

TV Audience

Nearly 25% of Live, Linear Viewing Time Was Streamed in Q1

From Q2 2022 to Q1 2024, streaming’s share of live, linear viewing has jumped nearly ten percentage points, per Inscape.

TV Audience

Smart TVs Show Record Time in Streaming-Only for Q1

94% of total streaming time during Q1 came from smart TVs that only or mostly streamed content, per Inscape.

TV Audience

Inscape Data: Streaming Surged in Q1 2024

In Q1 2024, 58% of smart TVs solely streamed content, a full three percentage points up from Q4 2023

TV Audience

Broadcast Network TV Watch-Time Down, Cable News Up

ABC remains in first place but its viewership share decreased week-over-week, while Fox News, MSNBC and CNN all grew minutes watched, per Inscape.

TV Audience

‘Drag Latina’ Leads for LGBTQ+ Viewership on Revry

Season two of 'Drag Latina' accounted for 7.5% of total hours watched on Revry in Q1 2024.

SPORTS

ABC Tops TV Networks for Watch-Time

ABC captured a 7.58% viewership across May 20-26, per Inscape.

CREATOR ECONOMY

Max Leads Streamers for April Growth in Earned Media Value

Max racked up $25.9 million in Earned Media Value (EMV) in April, a 20% increase from its March EMV, making it the top video streaming service by month-over-month growth, per a recent CreatorIQ analysis. Max also saw notable growth in impressions (+51% vs. March) and engagements (+46% month-over-month). New

SPORTS

NFL Simulcasts Fuel ABC’s Increased Ad Reach

Not only did ABC see an increase in linear TV ad impressions for the 2023-24 TV season compared to 2022-23, it did so with a reduction of ad airings, per a recent iSpot.tv analysis. Sports, particularly NFL and NBA primetime games, was one key to ABC’s success in