CREATOR ECONOMY Holiday Content on Social Fuels Notable Growth for Retailers Data from CreatorIQ reveals the strong performance of holiday-related social media content for retailers.
TV ADVERTISING 80% of Digital Ad Professionals Utilize AI Frequence, a Madhive company, surveyed 500 digital ad sellers for its 2024 Local Advertising Sellers Index.
CREATOR ECONOMY Prime Video Enjoys 64% Increase in Earned Media Value The NFL and Victoria’s Secret were top drivers of Earned Media Value for Prime Video in October, per CreatorIQ.
TV Measurement CBS Captured Over 10% of TV Watch-Time Last Week Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.
CREATOR ECONOMY Jake Paul vs. Mike Tyson: Who Is Winning on Social? With insights from CreatorIQ and Tubular Labs.
TV Measurement Viewer Data: Movies on Netflix Win vs. Other Content Types A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.
TV Measurement Fox News is Election Week’s TV Network Winner The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.
CREATOR ECONOMY Creator Marketing Spotlight: Celsius Powers Up Earned Media Value Last year, energy drink Celsius raked in nearly $200 million in Earned Media Value, per CreatorIQ.
TV Measurement Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.
CREATOR ECONOMY Product Quality Top of Mind for Creators When Partnering With Brands 84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.
TV Measurement CBS Leads TV Network Ranking With an 8.94% Viewership Share Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.
TV Measurement TVs Saw an Average of 45 Democrat Ads in September An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.
TV Measurement Political CTV Ad Impressions Surged by 489% in September A Madhive analysis reveals how political ad budgets are being deployed across the country.
CREATOR ECONOMY Hulu Sees 66% Growth in Earned Media Value Reality series “The Secret Lives of Mormon Wives” helped Hulu increase its EMV from August to September, per CreatorIQ
TV Audience 34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.
MARKETING Wunderkind Powers 10-12% of Shinesty’s Revenue Shinesty leveraged Wunderkind's AI-driven identity resolution and triggered messaging to boost revenue.
TV Audience With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.
CREATOR ECONOMY Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads 84% of brands say Instagram is their most commonly used platform for creator marketing, per a new report from CreatorIQ.
CREATOR ECONOMY Measuring Creator Performance a Top Challenge for Brands 32% of organizations surveyed by CreatorIQ reported measuring creator performance as the biggest roadblock to program success.
QSR Advertising Lags for LGBTQ+ Inclusivity A Revry/Nielsen report found that when asked what category best represents LGBTQ+ in advertising, only 2% of respondents cited QSR/fast casual.
TV ADVERTISING Ads With a Brand, Product Focus Drive Highest Intent With High-Income Audiences An iSpot analysis discovered that ads with a clear brand and/or product focus drove the most positive purchase intent among high-income viewers.
TV Audience Weather Channel Back Among Most-Watched TV Networks The Weather Channel captured a 2.34% viewership share across Oct. 7-13, per Inscape.
CREATOR ECONOMY ROI Is Accelerating As Brands Invest More in Creator Marketing A new study from CreatorIQ reveals that 94% of organizations reported that creator content generates more ROI than traditional digital advertising.
TV Audience SNF Helps NBC Claim No. 1 on TV Network Ranking NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.
MARKETING Discount Codes Most Likely to Inspire Purchases According to Wunderkind’s 2024 Consumer Insights Report, discount codes are the most likely to persuade, as cited by 54% of surveyed consumers.
