Eleanor Semeraro

CREATOR ECONOMY

Creator Retention Key for Streamers’ Growth in Earned Media Value

CreatorIQ’s new streaming report reveals that platforms grew EMV by 56% year-over-year in H1 2024.

TV Audience

How FASTs Stack Up for Ad Experience and More

In a world awash with endless entertainment options via streaming services, there’s something to be said about the traditional “lean-back” experience. That’s one of the reasons that FASTs (free ad-supported streaming TV) have steadily gained steam — viewers can take their hands off the proverbial wheel in terms of

TV Audience

30% of Sports Viewing Time Was Streamed in Q2

A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of

TV Measurement

SNF Helps NBC Take No. 1 on TV Network Ranking

NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.

TV Audience

Data: Comedy Was King for Revry Viewers in Q2

Comedy content accounted for 38% of Revry’s total watch hours in Q2 2024

TV Audience

College Football Propels ABC to No. 1 on TV Network Ranking

ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.

CREATOR ECONOMY

Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.

TV Audience

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

TV Audience

NBC Continues Winning Streak for TV Network Watch-Time

NBC captured 6.45% of TV watch-time across Aug. 19-25, per Inscape.

TV Audience

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.

TV Audience

Olympics Are Over, But NBC Remains No. 1 for TV Network Watch-Time

NBC had a 6.59% viewership share across Aug. 12-18, per Inscape.

CREATOR ECONOMY

Olympics Fuels Another Surge in Peacock’s Earned Media Value

Olympics action on social media helped Peacock jump up the ranking of video streaming services, increasing its Earned Media Value (EMV) by 55% from June to July. In total, the NBCU-owned platform racked up $53.1 million in EMV across the month. A few more insights from CreatorIQ revealing just

CREATOR ECONOMY

Olympics Data: Instagram Wins Gold on Social Media

Olympics-related posts on Instagram generated an impressive $1.2 billion in Earned Media Value, per CreatorIQ.

MARKETING

72% of Marketing Execs Concerned About Election Impact on Strategies

A recent study from Wunderkind and studioID reveals that retail marketing executives are already bracing for the election's impact.

TV Audience

Top Streaming Services by Viewer Experience, Content Appeal

According to an MX8 Labs study, Netflix was ranked as the No. 1 service for best overall streaming experience by 42% of consumers.

TV Audience

NBC Again No. 1 for TV Network Watch-Time, Thanks to Olympics

NBC had a 17.30% viewership share across Aug. 5-11, per Inscape.

MARKETING

True Botanicals Increases SMS Revenue by 122% With Wunderkind

For direct-to-consumer brands, driving targeted audiences back to websites after initial visits is critical. Given how crowded the DTC space is, personalized messaging is a key component of success — but in-house data often isn’t enough. Wunderkind’s Identity Network, which has data on 9 billion devices and 1 billion

TV Audience

With Olympics, NBC Dominates TV Watch-Time

NBC captured a 19.74% viewership share across July 29-August 4, per Inscape.

MARKETING

Data: 50% of Consumers Book via Online Travel Agencies

As part of its 2024 Consumer Insights Report, Wunderkind recently surveyed 1,500 consumers to uncover travel insights, preferences and behaviors driving purchasing decisions.

CREATOR ECONOMY

These Brands Are Winning on TikTok

Amazon leads the list with a TikTok EMV of $1.03 billion, a 20% year-over-year increase, per CreatorIQ.

TV Audience

Olympics Fuels Jump in NBC Weekly Watch-Time

Thanks to coverage around the 2024 Paris Olympics, NBC takes first place on the TV network ranking with a 12.89% viewership share, per Inscape.

TV ADVERTISING

Amid Overall TV Ad Reach Decline, These Industries Still Grew

Pet food, skin & foot care and snack food were three categories that significantly grew TV ad reach in H1 2024 vs. H1 2023.

TV ADVERTISING

Olympics Ads Winning Gold for Audience Attention

To engage audiences, many brands are harnessing celebrity appearances, humor and emotional storytelling — and it's working.

CREATOR ECONOMY

Peacock Powers Up Earned Media Value With Olympics

Peacock’s June EMV of $30.9 million represented a 48% month-over-month increase, per CreatorIQ.

TV ADVERTISING

H1 2024 Streaming vs. Linear Insights

As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming