SPORTS Shorter Super Bowl Ads Grow As Minute-Long Spots Dip While Super Bowl brand ad minutes are on the upswing, the average length of a Big Game ad has been decreasing over the last few years, according to iSpot data.
SPORTS EV Decrease Comes To Super Bowl Sunday Automakers seem to be hitting the breaks on electric vehicle TV advertising — and that includes during the Super Bowl — per iSpot data.
SPORTS Total Advertisers Balloon During Super Bowl Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.
Members only REPORTS Special Report: Viewer Trends Across the Streaming Landscape The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).
SPORTS Will Beer Bubble Up in Super Bowl LIX? It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.
SPORTS Super Bowl Brand Ad Minutes Up 30% Since 2010 For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.
TV Measurement CBS Captured Over 11% of TV Watch-Time Last Week Largely thanks to the NFL playoffs, CBS moves into first place on the network ranking, per Inscape data for Jan. 6-12.
TV Measurement CFB Bowl Games Give ESPN Watch-Time Win Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.
TV Measurement NFL, CFB Dominate Most-Watched TV Programming of 2024 NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.
TV Measurement NBC is 2024’s Winner for TV Network Watch-Time NBC captured an 8.41% viewership share across the year, per Inscape.
CREATOR ECONOMY Tyson vs. Paul Helped Netflix Grow Earned Media Value in November Netflix saw a 16% month-over-month increase in EMV, per CreatorIQ.
TV Measurement How Seasonality, Sports Affect Streaming's Share of Viewing Time Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for
TV Measurement CBS Wins for TV Network Watch-Time With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.
TV ADVERTISING 45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them A Nielsen study of Revry viewers reveals insights for the pharma industry.
CREATOR ECONOMY Data: The Creator Economy Isn’t Slowing Down A CreatorIQ analysis revealed that creator marketing campaigns in 2024 generated 159% more engagements year-over-year.
TV Measurement 61% of Smart TVs Are Solely Streaming Content An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.
TV ADVERTISING Case Study: Driving CTV Conversions with AI LifebrandsD2C leveraged Madhive’s Lookalike+ feature to identify high-intent audiences via AI-driven behavior analysis.
TV Audience College Football Fuels ABC's Watch-Time ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.
MARKETING Wunderkind Finds Consumers 'Graze' Before Buys During BFCM Season Wunderkind found that this year 42% of BFCM purchasers made at least one site visit in the week leading up to BFCM.
TV Measurement LGBTQ+ Viewers Went for Drama in Q3 Drama titles captured 32% of Revry's total watch hours in Q3.
TV Measurement Data: Prime Video Viewers Skew Older, Wealthier A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
