TV Audience NBA Playoffs Continue to Dominate Weekly TV Watch-Time Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.
TV Automakers Spent $200 Million on TV Ads in April Estimated outlay was flat year-over-year, but TV ad impressions increased by 5.7% compared to April 2022.
CREATOR ECONOMY How Cheetos and Other Brands Are Mastering the Art of Influencer Marketing on TikTok New research from CreatorIQ reveals best practices that build awareness, revenue and affinity for food and beverage brands
SPORTS NHL Skates Into Second For TV Watch-Time Inscape data for May 1-7 reveals that viewers were favoring sports programming.
TV April's Top Rx Pharma Brands by TV Ad Spend With $29.8 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in April.
TV Mercedes-Benz Tops Ranking of Most-Seen Auto Ads "Intense Thrills" racked up over 269 million TV ad impressions during the week measured.
TV Audience NBA Playoffs, NFL Draft Lead for TV Watch-Time Per Inscape, NBA playoff games captured 4.50% of all live, linear minutes watched on TV from April 24-30.
MARKETING In Marketing, Age Matters According to Marigold’s 2023 U.S. Consumer Trends Report, few factors offer as stark a difference on multiple levels than age.
TV Dodge Retakes the Lead for Most-Seen Auto Ad Yet once again, Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.
SPORTS NBA, NHL Lead For TV Watch-Time Per Inscape, NBA playoff games captured 5.53% of all live, linear minutes watched on TV from April. 17-23.
CREATOR ECONOMY How ChatGPT is Fueling Growth for Creators Creators and brands are harnessing the cultural moment that ChatGPT is having to capture new audiences.
TV Ram Owns Most-Seen Auto TV Ad for April 10-16 But Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.
MARKETING Gen Z Remains Optimistic About Economic Future New research from Wunderkind finds 78% of Gen Z generation have no plans to reduce spending.
MARKETING How Customer Interactions Will Evolve in the Age of AI A webinar from Wunderkind explores how AI is poised to shape the future of marketing and customer interactions.
SPORTS NBA Leads for TV Watch-Time Post-season games scored nearly 4% of all minutes watched on TV for April 10-16, per Inscape.
TV Dodge Leads Ranking of the Most-Seen Auto TV Ads A spot for the new Hornet takes first place, but Subaru is the brand with the highest total combined TV ad impressions from two of the five most-seen spots, per iSpot.tv.
TV Audience Golf Putts Into First Place For Recent Live TV Viewership The 2023 Masters Tournament scored for live TV viewership during the week of April 3-9, per data from Inscape.
TV Audience The Masters Scores More With Viewers In 2023 This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year.
TV With an Assist from NBA Games, Hyundai Owns the Most-Seen Auto TV Ad Hyundai saw a 26.4% week-over-week increase in national TV ad impressions for its “Getaway Sales Event” spot.
TV Audience Men’s, Women’s NCAA Basketball Neck and Neck For Watch-Time Basketball owns three of the top five spots in Inscape's ranking of the most-watched programming for Mar. 27-Apr. 2.
SPORTS March Madness Delivers TV Ad Impressions for Automakers With 229.8 million TV ad impressions, Chevrolet's "Best-Selling" ad for the Silverado takes first place on iSpot.tv's most recent auto ads ranking, thanks in part to men’s basketball.
TV Audience Women's Basketball Sees Week-Over-Week Increase in Watch-Time Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.
CREATOR ECONOMY Creators Generated Nearly $300 Million in Earned Media Value for Starbucks Last Year CreatorIQ reveals that Starbucks was first in creator-led marketing in 2022, but McDonald's won for impact.
TV Hyundai Owns Most-Seen Auto Ad on TV Right Now With 220.4 million TV ad impressions, Hyundai leads iSpot.tv's ranking of the most-seen auto ads for Mar. 13-19.
SPORTS March Madness Has Begun: Live TV Viewership Stats Data from Inscape reveals just how much time people are spending watching March Madness live this year.
