TV Daytime TV Spotlight: Top Networks CBS tops the chart with a 12.40% share of daytime TV ad impressions.
TV Alfa Romeo Charges Up the Most-Seen Auto TV Ads Chart A spot for the hybrid Tonale had the most national TV ad impressions for May 29-June 4, per iSpot.
CREATOR ECONOMY Dollars For Digital Advertising Shift to Social Media Influencers CreatorIQ's recent study reveals that marketers are shifting ad dollars to creator-led marketing initiatives.
Members only REPORTS Special Report: VIZIO Ads Drive Local Awareness with Geo-Targeted CTV Campaign A new case study reveals the momentum-building impact of exposure across multiple CTV video touchpoints.
TV May's Top Rx Pharma Brands by TV Ad Spend With $32.8 million in estimated national TV ad spend, Rinvoq was the biggest spender during the month.
TV Daytime TV: New Reach Opportunities for Advertisers iSpot's new report reveals the data behind daytime TV's growing footprint.
TV Audience ‘The Curious Case of Natalia Grace’ Cracks Top 25 Programs for TV Watch-Time Meanwhile, sports continue to dominate much of last week’s live TV viewership, per Inscape.
CREATOR ECONOMY The NBA Teams Dominating Social Media CreatorIQ data reveals that the Lakers lead in Earned Media Value.
TV Ram Trucks Leads Ranking of Most-Seen Auto TV Ads "For Every Season" received 273.9 million national TV ad impressions from May 22-28, per iSpot data.
SPORTS Take Me Out to the Ball Game: TV By the Numbers NBA again takes first place for weekly watch-time while softball and baseball slide up the ranking
TV Inscape Launches Commercial Feed+ With New Streaming Data The holistic dataset is part of Inscape’s overarching strategy to modernize TV viewing data.
SPORTS College Softball Comes Out of Left Field: TV By the Numbers NCAA regional games captured 0.64% of all live, linear minutes watched on TV from May 15-21, per Inscape.
TV Ram Tops Latest List of Most-Seen Auto TV Ads "Heart" racked up nearly 270 million national TV ad impressions during the week of May 8-14, per iSpot data.
TV Audience NBA Playoffs Continue to Dominate Weekly TV Watch-Time Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.
TV Automakers Spent $200 Million on TV Ads in April Estimated outlay was flat year-over-year, but TV ad impressions increased by 5.7% compared to April 2022.
CREATOR ECONOMY How Cheetos and Other Brands Are Mastering the Art of Influencer Marketing on TikTok New research from CreatorIQ reveals best practices that build awareness, revenue and affinity for food and beverage brands
TV Audience NHL Skates Into Second For TV Watch-Time Inscape data for May 1-7 reveals that viewers were favoring sports programming.
TV April's Top Rx Pharma Brands by TV Ad Spend With $29.8 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in April.
TV Mercedes-Benz Tops Ranking of Most-Seen Auto Ads "Intense Thrills" racked up over 269 million TV ad impressions during the week measured.
TV Audience NBA Playoffs, NFL Draft Lead for TV Watch-Time Per Inscape, NBA playoff games captured 4.50% of all live, linear minutes watched on TV from April 24-30.
MARKETING In Marketing, Age Matters According to Marigold’s 2023 U.S. Consumer Trends Report, few factors offer as stark a difference on multiple levels than age.
TV Dodge Retakes the Lead for Most-Seen Auto Ad Yet once again, Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.
TV Audience NBA, NHL Lead For TV Watch-Time Per Inscape, NBA playoff games captured 5.53% of all live, linear minutes watched on TV from April. 17-23.
CREATOR ECONOMY How ChatGPT is Fueling Growth for Creators Creators and brands are harnessing the cultural moment that ChatGPT is having to capture new audiences.
TV Ram Owns Most-Seen Auto TV Ad for April 10-16 But Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.
