TV ADVERTISING Auto Brands Spent Over $227 Million on TV Ads in September That's an increase of 15.4% compared to September 2022, per iSpot.
TV NBC Wins for Weekly TV Network Watch-Time The network captured 8.02% of all minutes watched on TV last week, per Inscape.
TV Nissan Tops Ranking of Most-Seen Auto TV Ads A commercial for the '23 Rogue received 191.4 million national TV ad impressions, per iSpot.
TV NBC’s Sunday Night Football Gets a ‘Swift Lift’ Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.
CREATOR ECONOMY 1 Hispanic-Owned Beauty Brand. $410 Million in Earned Media Value. CreatorIQ’s Share of Influence report reveals that Rare Beauty dominates Hispanic-owned beauty brands for EMV so far in 2023.
TV Audience NBC Leads for TV Network Weekly Watch-Time The network captured an 8.80% viewership share for Sept. 25 through Oct. 1, per Inscape.
TV These Were the Five Most-Seen Auto TV Ads Last Week Lexus, Ram Trucks and Subaru lead the pack for national TV ad impressions Sept. 11-17, per iSpot.
TV Audience NFL Propels CBS to Top of TV Network Ranking With a 9.01% viewership share, CBS was the most-watched TV network last week, per Inscape.
CREATOR ECONOMY How Food & Beverage Brands Are Harnessing the Power of Creators CreatorIQ’s new report identifies brands with the largest Share of Influence in H1 2023.
TV August Automotive TV Ad Spend Climbs 15% YoY National TV ad impressions also increased year-over-year, per iSpot.
TV Subaru Snags Top Spot of Most-Seen Auto TV Ads National TV ad impressions for the commercial increased 12.2% week-over-week, per iSpot.
TV Audience Data: NBC Takes First Place for TV Network Watch-Time Football fuels week-over-week increase in NBC's watch-time
TV Audience U.S. Open Finals See YoY Viewership Share Increase Although total tournament watch-time was down year-over-year, the men's and women's finals captured a larger viewership share vs. 2022, per Inscape.
TV Skyrizi, Rinvoq Top August Pharma Brands for TV Ad Spend Skyrizi spent an estimated $26.5 million on national TV ads during the month.
TV Audience A FAST Change as Streaming Takes the Remote Inscape data reveals that streaming has overtaken cable/satellite as the top TV viewing source.
TV Audience Coverage of Hurricane Idalia Boosts Weather Channel Into Network Ranking The Weather Channel jumps from No. 47 to No. 15, capturing a 1.55% viewership share for Aug. 28-Sept. 3.
TV Chevy Back on Top of Most-Seen Auto TV Ads Chart Chevy's "Build" moves from second to first place week-over-week.
TV Audience Late Summer Brings Minimum Movement to TV Network Ranking CBS takes first place with a 6.69% viewership share for Aug. 21-27, per Inscape.
TV Ram Trucks Tops iSpot's Ranking of Most-Seen Auto TV Ads Its summer sales event spot racked up 340.5 million national TV ad impressions from Aug. 14-20.
TV Audience Do Cable News Viewers Still Care About Trump's Indictments? So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.
TV Audience CBS Leads TV Network Ranking for Live Watch-Time The network captured 6.49% of all live, linear minutes watched Aug. 14-20.
TV Audience CBS, NBC Lead for TV Network Watch-Time CBS moves from second to first place week-over-week with 6.57% of minutes watched, per Inscape.
TV Chevy Again Leads iSpot's Ranking of Most-Seen Auto TV Ads A Silverado ad racked up 295.5 million national TV ad impressions
TV Dupixent Dominates Pharma TV Ad Impressions SOV in July The brand racked up 2.6 billion TV ad impressions with an SOV of 5.07% for the month.
TV Automaker TV Ad Spend Continues Summer Slump The industry spent an estimated $90.2 million on national TV ads during the month.
