TV Fox Retains First Place for Most-Watched TV Networks NFL and college football helped the network score a 7.73% viewership share last week, per Inscape.
TV ADVERTISING Pharma TV Ad Spend Jumps in October The top ten Rx brands spent an estimated $221.8 million,
TV Football, World Series Drive Fox to No. 1 on TV Network Ranking The network captured an 8.31% viewership share last week, per Inscape.
TV ADVERTISING Furry Friends Help Subaru Secure Most Likable TV Ads in Q3 "Dog Tested: Everybody In" was the No. 1 ad by likability in Q3 2023, per iSpot.tv
TV Thanks to Football, CBS Again Leads TV Network Ranking The network captured an 8.38% viewership share last week, per Inscape
TV Football Propels CBS to Top of TV Network Ranking The network captured 8.62% of all minutes watched on TV last week, per Inscape.
SPORTS Sports, Gaming Podcasts Drive More Earned Media Value for Spotify Than Musicians Creators generated $159.8 million EMV for the music streaming service during September.
TV ADVERTISING Auto Brands Spent Over $227 Million on TV Ads in September That's an increase of 15.4% compared to September 2022, per iSpot.
TV NBC Wins for Weekly TV Network Watch-Time The network captured 8.02% of all minutes watched on TV last week, per Inscape.
TV Nissan Tops Ranking of Most-Seen Auto TV Ads A commercial for the '23 Rogue received 191.4 million national TV ad impressions, per iSpot.
TV NBC’s Sunday Night Football Gets a ‘Swift Lift’ Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.
CREATOR ECONOMY 1 Hispanic-Owned Beauty Brand. $410 Million in Earned Media Value. CreatorIQ’s Share of Influence report reveals that Rare Beauty dominates Hispanic-owned beauty brands for EMV so far in 2023.
TV Audience NBC Leads for TV Network Weekly Watch-Time The network captured an 8.80% viewership share for Sept. 25 through Oct. 1, per Inscape.
TV These Were the Five Most-Seen Auto TV Ads Last Week Lexus, Ram Trucks and Subaru lead the pack for national TV ad impressions Sept. 11-17, per iSpot.
TV Audience NFL Propels CBS to Top of TV Network Ranking With a 9.01% viewership share, CBS was the most-watched TV network last week, per Inscape.
CREATOR ECONOMY How Food & Beverage Brands Are Harnessing the Power of Creators CreatorIQ’s new report identifies brands with the largest Share of Influence in H1 2023.
TV August Automotive TV Ad Spend Climbs 15% YoY National TV ad impressions also increased year-over-year, per iSpot.
TV Subaru Snags Top Spot of Most-Seen Auto TV Ads National TV ad impressions for the commercial increased 12.2% week-over-week, per iSpot.
TV Audience Data: NBC Takes First Place for TV Network Watch-Time Football fuels week-over-week increase in NBC's watch-time
TV Audience U.S. Open Finals See YoY Viewership Share Increase Although total tournament watch-time was down year-over-year, the men's and women's finals captured a larger viewership share vs. 2022, per Inscape.
TV Skyrizi, Rinvoq Top August Pharma Brands for TV Ad Spend Skyrizi spent an estimated $26.5 million on national TV ads during the month.
TV Audience A FAST Change as Streaming Takes the Remote Inscape data reveals that streaming has overtaken cable/satellite as the top TV viewing source.
TV Audience Coverage of Hurricane Idalia Boosts Weather Channel Into Network Ranking The Weather Channel jumps from No. 47 to No. 15, capturing a 1.55% viewership share for Aug. 28-Sept. 3.
TV Chevy Back on Top of Most-Seen Auto TV Ads Chart Chevy's "Build" moves from second to first place week-over-week.
TV Audience Late Summer Brings Minimum Movement to TV Network Ranking CBS takes first place with a 6.69% viewership share for Aug. 21-27, per Inscape.
