TV Audience ‘The Curious Case of Natalia Grace’ Cracks Top 25 Programs for TV Watch-Time Meanwhile, sports continue to dominate much of last week’s live TV viewership, per Inscape.
CREATOR ECONOMY The NBA Teams Dominating Social Media CreatorIQ data reveals that the Lakers lead in Earned Media Value.
TV Ram Trucks Leads Ranking of Most-Seen Auto TV Ads "For Every Season" received 273.9 million national TV ad impressions from May 22-28, per iSpot data.
SPORTS Take Me Out to the Ball Game: TV By the Numbers NBA again takes first place for weekly watch-time while softball and baseball slide up the ranking
TV Inscape Launches Commercial Feed+ With New Streaming Data The holistic dataset is part of Inscape’s overarching strategy to modernize TV viewing data.
SPORTS College Softball Comes Out of Left Field: TV By the Numbers NCAA regional games captured 0.64% of all live, linear minutes watched on TV from May 15-21, per Inscape.
TV Ram Tops Latest List of Most-Seen Auto TV Ads "Heart" racked up nearly 270 million national TV ad impressions during the week of May 8-14, per iSpot data.
SPORTS NBA Playoffs Continue to Dominate Weekly TV Watch-Time Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.
TV Automakers Spent $200 Million on TV Ads in April Estimated outlay was flat year-over-year, but TV ad impressions increased by 5.7% compared to April 2022.
CREATOR ECONOMY How Cheetos and Other Brands Are Mastering the Art of Influencer Marketing on TikTok New research from CreatorIQ reveals best practices that build awareness, revenue and affinity for food and beverage brands
TV Audience NHL Skates Into Second For TV Watch-Time Inscape data for May 1-7 reveals that viewers were favoring sports programming.
TV April's Top Rx Pharma Brands by TV Ad Spend With $29.8 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in April.
TV Mercedes-Benz Tops Ranking of Most-Seen Auto Ads "Intense Thrills" racked up over 269 million TV ad impressions during the week measured.
TV Audience NBA Playoffs, NFL Draft Lead for TV Watch-Time Per Inscape, NBA playoff games captured 4.50% of all live, linear minutes watched on TV from April 24-30.
MARKETING In Marketing, Age Matters According to Marigold’s 2023 U.S. Consumer Trends Report, few factors offer as stark a difference on multiple levels than age.
TV Dodge Retakes the Lead for Most-Seen Auto Ad Yet once again, Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.
SPORTS NBA, NHL Lead For TV Watch-Time Per Inscape, NBA playoff games captured 5.53% of all live, linear minutes watched on TV from April. 17-23.
CREATOR ECONOMY How ChatGPT is Fueling Growth for Creators Creators and brands are harnessing the cultural moment that ChatGPT is having to capture new audiences.
TV Ram Owns Most-Seen Auto TV Ad for April 10-16 But Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.
MARKETING Gen Z Remains Optimistic About Economic Future New research from Wunderkind finds 78% of Gen Z generation have no plans to reduce spending.
MARKETING How Customer Interactions Will Evolve in the Age of AI A webinar from Wunderkind explores how AI is poised to shape the future of marketing and customer interactions.
SPORTS NBA Leads for TV Watch-Time Post-season games scored nearly 4% of all minutes watched on TV for April 10-16, per Inscape.
TV Dodge Leads Ranking of the Most-Seen Auto TV Ads A spot for the new Hornet takes first place, but Subaru is the brand with the highest total combined TV ad impressions from two of the five most-seen spots, per iSpot.tv.
The Masters Golf Putts Into First Place For Recent Live TV Viewership The 2023 Masters Tournament scored for live TV viewership during the week of April 3-9, per data from Inscape.
SPORTS The Masters Scores More With Viewers In 2023 This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year.