Eleanor Semeraro - THE MEASURE

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Eleanor Semeraro

Restaurant Data: Serving the Right Incentives for Sign Ups

Restaurant Data: Serving the Right Incentives for Sign Ups

Offering a discount would compel 25% of diners to sign up for a restaurant mailing list, per a Wunderkind study.

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Geico and Capital One led for ad breakthrough, scoring +29% and +27% above the norm, respectively, per MarketCast.

Freshpet, GEICO Lead for March Madness Ad Breakthrough

Freshpet, GEICO Lead for March Madness Ad Breakthrough

Freshpet led the pack with a spot that scored 34% above the ad breakthrough norm, per MarketCast.

Why Restaurants Should Prioritize Seamless Online Ordering Experiences

Why Restaurants Should Prioritize Seamless Online Ordering Experiences

Wunderkind's 2025 Restaurants Consumer Insights report examines trends and preferences around diners' digital engagement.

The Pet Food Brands Chowing Down on Streaming

The Pet Food Brands Chowing Down on Streaming

Blue Buffalo is the No. 1 pet food brand by ad SOV on streaming (15.40%), per iSpot.

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile has a 20.46% streaming ads SOV so far this year, per iSpot.

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Liberty Mutual's LiMu Emu and Doug emerged as the winner for ad breakthrough, per a MarketCast analysis.

eCommerce Data: What’s Driving Women’s Purchase Decisions?

eCommerce Data: What’s Driving Women’s Purchase Decisions?

A Wunderkind survey reveals that product information and customer reviews both play a critical role in women's online purchase decisions.

Media Companies Often Beat Influencers for Beauty Learning Content Engagement

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Media Companies Often Beat Influencers for Beauty Learning Content Engagement

Media companies averaged 7.7% more engagements per Instagram video than influencers, per Tubular Labs.

Data: Marketers Struggle to Accurately Identify Moms

Data: Marketers Struggle to Accurately Identify Moms

A Truthset analysis reveals that the accuracy of identifying whether a woman has children in the house is just 36.5%.

Marketers Are Drowning in Data. Streamlined Analytics and AI Can Help

Marketers Are Drowning in Data. Streamlined Analytics and AI Can Help

A Wunderkind survey shows 59% of marketers check performance data once or more per day, but struggle to act on insights

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Both restaurants have a streaming ad SOV of over 22% so far in 2025, per iSpot

Audi TV Spot Stands Out in February

Audi TV Spot Stands Out in February

It inspired notable purchase intent: 62% of surveyed viewers said they were "more" or "much more" likely to purchase after seeing the ad.

Disney's Live-Action Remakes Considered Money Grab By Many

Disney's Live-Action Remakes Considered Money Grab By Many

57% of survey respondents feel like Disney’s live-action remakes are just a way to make money.

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney's "Ultimate Toy Drive" outperformed the all-industry likeability norm by 32%.

Food & Drink Learning Content Flourishes on Facebook

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Food & Drink Learning Content Flourishes on Facebook

Within the food & drink category on Facebook, learning content averaged 13K more views per video than platform-wide content.

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.

Top Performing Email Newsletters for Advertisers

Top Performing Email Newsletters for Advertisers

Newsletter advertising platform Paved reveals some of the top performing newsletters for advertisers.

Data: Pharma’s Premium TV Ad Placement Strategy

Data: Pharma’s Premium TV Ad Placement Strategy

Over half of pharma’s national TV ad spend in 2024 went to the big four broadcasters, plus ESPN.

Goodbye, Google? Search Is Going Social

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Goodbye, Google? Search Is Going Social

A new Tubular Labs report reveals how learning content on social media is growing.

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks had an 11.77% streaming TV ad SOV in 2024, far above its 4.68% share on linear TV.

The Big Name Brands Scoring Goals With NWSL Sponsorships

The Big Name Brands Scoring Goals With NWSL Sponsorships

A recent study from MarketCast found that sponsor breakthrough for the NWSL was up nearly 10% on average in 2024 vs. 2023

55% of Millennials Shop Online Multiple Times a Week

55% of Millennials Shop Online Multiple Times a Week

Wunderkind's 2025 Consumer Insights Report reveals demographic insights around the frequency with which consumers shop online, as well as who they are shopping for.

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

The auto and general insurance industry is a pillar of linear TV advertising: Discounting TV network promotions, the category ranked third for ad reach in 2024, behind QSR and automakers, according to iSpot data. And even more notable is that Progressive was the No. 1 brand across all industries by

eCommerce Growth in 2025 Will Be Driven By Men

eCommerce Growth in 2025 Will Be Driven By Men

A Wunderkind study found that 33% of men say they’ll be increasing their online shopping activity this year, vs. only 26% of women.