Eleanor Semeraro

TV Measurement

CBS Captured Over 10% of TV Watch-Time Last Week

Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

TV Measurement

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

TV Measurement

Fox News is Election Week’s TV Network Winner

The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.

CREATOR ECONOMY

Creator Marketing Spotlight: Celsius Powers Up Earned Media Value

Last year, energy drink Celsius raked in nearly $200 million in Earned Media Value, per CreatorIQ.

TV Measurement

Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share

Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.

CREATOR ECONOMY

Product Quality Top of Mind for Creators When Partnering With Brands

84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.

TV Measurement

CBS Leads TV Network Ranking With an 8.94% Viewership Share

Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.

TV Measurement

TVs Saw an Average of 45 Democrat Ads in September

An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.

TV Measurement

Political CTV Ad Impressions Surged by 489% in September

A Madhive analysis reveals how political ad budgets are being deployed across the country.

CREATOR ECONOMY

Hulu Sees 66% Growth in Earned Media Value

Reality series “The Secret Lives of Mormon Wives” helped Hulu increase its EMV from August to September, per CreatorIQ

TV Audience

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

MARKETING

Wunderkind Powers 10-12% of Shinesty’s Revenue

Shinesty leveraged Wunderkind's AI-driven identity resolution and triggered messaging to boost revenue.

TV Audience

With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time

ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.

CREATOR ECONOMY

Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads

84% of brands say Instagram is their most commonly used platform for creator marketing, per a new report from CreatorIQ.

CREATOR ECONOMY

Measuring Creator Performance a Top Challenge for Brands

32% of organizations surveyed by CreatorIQ reported measuring creator performance as the biggest roadblock to program success.

QSR Advertising Lags for LGBTQ+ Inclusivity

A Revry/Nielsen report found that when asked what category best represents LGBTQ+ in advertising, only 2% of respondents cited QSR/fast casual.

TV ADVERTISING

Ads With a Brand, Product Focus Drive Highest Intent With High-Income Audiences

An iSpot analysis discovered that ads with a clear brand and/or product focus drove the most positive purchase intent among high-income viewers.

TV Audience

Weather Channel Back Among Most-Watched TV Networks

The Weather Channel captured a 2.34% viewership share across Oct. 7-13, per Inscape.

CREATOR ECONOMY

ROI Is Accelerating As Brands Invest More in Creator Marketing

A new study from CreatorIQ reveals that 94% of organizations reported that creator content generates more ROI than traditional digital advertising.

TV Audience

SNF Helps NBC Claim No. 1 on TV Network Ranking

NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.

MARKETING

Discount Codes Most Likely to Inspire Purchases

According to Wunderkind’s 2024 Consumer Insights Report, discount codes are the most likely to persuade, as cited by 54% of surveyed consumers.

TV Measurement

Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2

As part of its Q2 TV Market Trends report, Inscape examined the share of time spent streaming across traditional publishers with direct-to-consumer apps vs. those that are streaming-first/program aggregator services. To put it simply, the streaming-first publishers are crushing it.  * Over 87% of the time spent streaming in Q2

CREATOR ECONOMY

Creator Marketing Insights: The Streaming Winners of H1 2024

Peacock racked up $128.6 million in Earned Media Value during H1 2024, per a CreatorIQ analysis.

TV Audience

Hurricane Helene Coverage Propels Weather Channel Into Top 10 TV Networks

Hurricane Helene prompted enough tune-in for The Weather Channel to thrust it into the ranking at No. 8 with a 1.77% viewership share.