Eleanor Semeraro

CREATOR ECONOMY

Tyson vs. Paul Helped Netflix Grow Earned Media Value in November

Netflix saw a 16% month-over-month increase in EMV, per CreatorIQ.

TV Measurement

How Seasonality, Sports Affect Streaming's Share of Viewing Time

Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for

TV Measurement

CBS Wins for TV Network Watch-Time

With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.

TV ADVERTISING

45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them

A Nielsen study of Revry viewers reveals insights for the pharma industry.

CREATOR ECONOMY

Data: The Creator Economy Isn’t Slowing Down

A CreatorIQ analysis revealed that creator marketing campaigns in 2024 generated 159% more engagements year-over-year.

TV Measurement

61% of Smart TVs Are Solely Streaming Content

An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.

TV ADVERTISING

Case Study: Driving CTV Conversions with AI

LifebrandsD2C leveraged Madhive’s Lookalike+ feature to identify high-intent audiences via AI-driven behavior analysis.

TV Audience

College Football Fuels ABC's Watch-Time

ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.

MARKETING

Wunderkind Finds Consumers 'Graze' Before Buys During BFCM Season

Wunderkind found that this year 42% of BFCM purchasers made at least one site visit in the week leading up to BFCM.

TV Measurement

LGBTQ+ Viewers Went for Drama in Q3

Drama titles captured 32% of Revry's total watch hours in Q3.

TV Measurement

Data: Prime Video Viewers Skew Older, Wealthier

A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.

SPORTS

Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings

ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.

CREATOR ECONOMY

Holiday Content on Social Fuels Notable Growth for Retailers

Data from CreatorIQ reveals the strong performance of holiday-related social media content for retailers.

TV ADVERTISING

80% of Digital Ad Professionals Utilize AI

Frequence, a Madhive company, surveyed 500 digital ad sellers for its 2024 Local Advertising Sellers Index.

CREATOR ECONOMY

Prime Video Enjoys 64% Increase in Earned Media Value

The NFL and Victoria’s Secret were top drivers of Earned Media Value for Prime Video in October, per CreatorIQ.

TV Measurement

CBS Captured Over 10% of TV Watch-Time Last Week

Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

TV Measurement

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

TV Measurement

Fox News is Election Week’s TV Network Winner

The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.

CREATOR ECONOMY

Creator Marketing Spotlight: Celsius Powers Up Earned Media Value

Last year, energy drink Celsius raked in nearly $200 million in Earned Media Value, per CreatorIQ.

TV Measurement

Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share

Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.

CREATOR ECONOMY

Product Quality Top of Mind for Creators When Partnering With Brands

84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.

TV Measurement

CBS Leads TV Network Ranking With an 8.94% Viewership Share

Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.

TV Measurement

TVs Saw an Average of 45 Democrat Ads in September

An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.

TV Measurement

Political CTV Ad Impressions Surged by 489% in September

A Madhive analysis reveals how political ad budgets are being deployed across the country.