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Eleanor Semeraro

Media Companies Often Beat Influencers for Beauty Learning Content Engagement

CREATOR ECONOMY

Media Companies Often Beat Influencers for Beauty Learning Content Engagement

Data: Marketers Struggle to Accurately Identify Moms

Data: Marketers Struggle to Accurately Identify Moms

Marketers Are Drowning in Data. Streamlined Analytics and AI Can Help

Marketers Are Drowning in Data. Streamlined Analytics and AI Can Help

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Audi TV Spot Stands Out in February

Audi TV Spot Stands Out in February

Disney's Live-Action Remakes Considered Money Grab By Many

Disney's Live-Action Remakes Considered Money Grab By Many

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney Owns Women’s Most-Liked TV Spot of 2024

Food & Drink Learning Content Flourishes on Facebook

CREATOR ECONOMY

Food & Drink Learning Content Flourishes on Facebook

Women’s Sports Fandom Provides Unique Brand Opportunity

Top Performing Email Newsletters for Advertisers

Top Performing Email Newsletters for Advertisers

Data: Pharma’s Premium TV Ad Placement Strategy

Data: Pharma’s Premium TV Ad Placement Strategy

Goodbye, Google? Search Is Going Social

CREATOR ECONOMY

Goodbye, Google? Search Is Going Social

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

The Big Name Brands Scoring Goals With NWSL Sponsorships

The Big Name Brands Scoring Goals With NWSL Sponsorships

55% of Millennials Shop Online Multiple Times a Week

55% of Millennials Shop Online Multiple Times a Week

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

eCommerce Growth in 2025 Will Be Driven By Men

eCommerce Growth in 2025 Will Be Driven By Men

Chick-fil-A Takes Biggest Bite of QSR Streaming TV Ad SOV

Chick-fil-A Takes Biggest Bite of QSR Streaming TV Ad SOV

Data: These Viewer Segments Are Really into TV Dramas

Data: These Viewer Segments Are Really into TV Dramas

MarketCast: Most Likable Super Bowl Ads Were Celeb-Free

MarketCast: Most Likable Super Bowl Ads Were Celeb-Free

Insights for the Funniest Super Bowl LIX Ads

Insights for the Funniest Super Bowl LIX Ads

39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest

39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest

Aside from the game itself and the commercials, there’s another factor that may have had viewers tuning into the Super Bowl this year: Taylor Swift. Although her beau Travis Kelce and his Chiefs were defeated by the Eagles, Swifties were no doubt eagerly watching for shots of her in

Stellantis Takes Divergent Approaches With Super Bowl Ads

Stellantis Takes Divergent Approaches With Super Bowl Ads

Insights for Pharma Super Bowl Ads

Insights for Pharma Super Bowl Ads

Doritos, Bud Light Lead Super Bowl Ads for Brand Recognition