Audi TV Spot Stands Out in February
It inspired notable purchase intent: 62% of surveyed viewers said they were "more" or "much more" likely to purchase after seeing the ad.
Among the 20 most-seen auto TV ads in February (as ranked by iSpot’s household TV ad impressions), Audi’s “The Road Is Calling” stands out not just from a reach standpoint, but from a creative perspective as well. Rather than relying on traditional narration or a voiceover to hype the model, the visuals — an electric Q6 e-tron traversing mountain roads — are the sole focus.
iSpot’s Creative Assessment data suggests that the approach successfully engaged viewers: It scored above the automotive average for attention, likability, watchability, desire and relevance, with top viewer emotions/reactions including “cinematic,” “upscale” and “exciting.”
- This spot inspired notable purchase intent, with 62% of surveyed viewers saying they were "more" or "much more" likely to purchase after seeing the ad.
- 32% of viewers said the visual scenes were the “single best thing” about the ad.
- It was the No. 2 spot by likeability among the top 20 most-seen auto TV ads, scoring 9.6% more likeable than the February auto norm.
- The ad ranked fourth for automotive reach, generating 2.65% of all industry impressions across the month.
