AT&T Dunks All Over Men's Tourney

If you were watching men’s NCAA Tournament action, then chances are you saw an AT&T ad last weekend. The wireless company led all brands from the First Four through the round of 32, with 104 minutes of TV ads, per iSpot.

• GEICO's "March Madness: However You Fan" was actually the top ad with 51 minutes of air time so far.
• But AT&T contributed three of the top 10 brand ads during the tournament so far by ad minutes, with star-studded spots like What a Pro Wants (Shai Gilgeous-Alexander and Chet Holmgren), Draymond's Choice (Draymond Green) and Boxy Boys (Carmelo Anthony, TJ Ford, Kendrick Perkins).
• Men's college basketball was No. 4 for AT&T by share of TV ad impressions delivered last year, at 11.35%.