Are Streaming Shows Catering Too Much To Gen Z Audiences?

The following is a selection from Brandon Katz of Parrot Analytics.

Top TV shows are appealing primarily to Gen Z audiences, according to data from Parrot Analytics. From Jan. 1-Aug. 8, nine of the 10 most in-demand shows worldwide (excluding Japanese and kids animation) were resonating most with audiences ages 15 to 31.

• Reacher (on Amazon Prime Video) was the only top-10 series that resonated more with slightly older audiences in the Millennial and Gen X+ range (32-42+).
• Within the top 10, seven series were most resonant with male viewers, versus just three trending more female. None of the top 10 series over-indexed with female Millennial/Gen X+ viewers. 
• At the same time, shows with more female viewers – including Breaking Bad, The Big Bang Theory, Young Sheldon, The Simpsons and many more –also appeared among the 40 most in-demand TV shows during this stretch; indicating that audience demand is certainly there, even if not at the highest levels.

[read the rest of Brandon Katz's post on TVREV]