Are People Actually Worried About Tariffs?

With the uncertain economic landscape in the U.S. and the tariff situation fluctuating what feels like every other day, here at The Measure we were curious: What do people really think about tariffs? Do they actually know what tariffs are? Are they worried about the effect tariffs will have on their everyday lives?

To find out, we partnered with MX8 Labs to conduct a in-depth, large-scale survey, and one that we were able to complete — from questions in a word doc to final data in the dash — in just a few days.

Here's a taste of what we learned from the 1,000 U.S. respondents:

• A full 90% know what tariffs are, and 62% feel confident they understand how tariffs impact daily life.
• 75% are worried that tariffs will make everything more expensive, and 69% think companies may use them as an excuse to raise prices unnecessarily.
• 18% are already spending less in their day-to-day lives due to tariffs.

These stats are barely scratching the surface — if you're interested in learning more and seeing the full survey results, get in touch!