Apple's New TV Ad Wants Bigger To Be Better

With holiday shopping in full swing already, Apple wants consumers to know the new iPhone 14 (and iPhone 14 Plus) is both bigger and better than other devices.

The brand's new spot, "Big and Bigger" uses Idris Elba's "Biggest" and its usual flashy imagery to showcase the new device and its various features. Using iSpot data, AdAge highlights how the ad accounts for 15% of the industry's TV ad impressions over the last 30 days, and 17% of est. national TV ad spend.

Check out Hot Spots for more details around Apple's ad, and more of the most-watched new ads on TV.