AMC Dominates Watch-Time for Horror Genre

According to data from Vizio's Inscape, AMC dominated the scares this Halloween, capturing 54% of all minutes watched of the horror genre on live, linear TV from Sept. 1 through Oct. 20, up from 41% during the same period in 2021. Syfy takes second, with 10.5% of watch-time for horror content.

Diving deeper into AMC, airings of the original Halloween have captured 2.83% of all minutes watched on the network since Sept. 1, second only to The Walking Dead.

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only for all content in the horror genre.