Amazon Scores Big With Super Bowl Spot
Amazon generated a hefty 1.3 billion impressions thanks to its heartfelt spot “Saving Sawyer,” featuring a lovable pup.
When it came to social impressions for brands advertising in Super Bowl LVII, Amazon dominated the playing field: According to CreatorIQ, it generated a hefty 1.3 billion impressions thanks to its heartfelt spot “Saving Sawyer,” featuring a lovable pup. The tech giant received a notable amount of buzz among dog-loving fans, which helped drive 40K mentions.
- Paramount+ was the runner-up for impressions, generating 105 million thanks to a commercial featuring Sylvester Stallone and signature characters from the streaming services including Dora the Explore and Beavis and Butt-Head.
- Stallone promoted the campaign on his personal Instagram account, resulting in 909K views and 132.4K engagements, per CreatorIQ.
You can download CreatorIQ’s full Super Bowl report here.