Alix Earle Creating Super Bowl 'Pop' for Carl’s Jr., Poppi

Creators have become a growing part of the Super Bowl over the years, from sponsored posts and creative consulting, all the way to the big game themselves, where they've been featured in various ads (perhaps most famously, MrBeast appeared in the NFL's spot a couple years back).

That trend will continue this year as well, with Alix Earle seemingly sitting at the center of creator-led Super Bowl pushes in 2025:

• The post-Super Bowl hangover burger campaign for Carl's Jr. is looking to capitalize on a bold ad strategy – but also the social footprint of its star, Alix Earle.
• Earle’s TikTok post about the promo already looks to be a hit; the video has garnered 2.5 million views and over 200K engagements in just two days, according to data from 'Tubular Labs.
• Poppi’s Super Bowl spot features Earle, plus fellow creators Jake Shane and Rob Rausch.
• Earle hasn’t been activated on social yet for Poppi, but the brand has partnered with creators already to promote the spot: Kaeli Mae, Vidya and Kendal Kazeil, to the tune of about 8 million views already.

@alixearle we know you'll be hungover from the big game... I've got a cure. grab a hangover burger from @Carl’s Jr. ♬ original sound - Alix Earle