Advanced Influencer Marketing Programs Deliver a 6.2x Greater YoY Increase in Annual Revenue
CreatorIQ's new Return-On-Creator-Spend metric measures the impact of influencer marketing.
A new report from creator marketing platform CreatorIQ reveals a direct correlation between creator investment and increased brand ROI, demonstrating the value of influencer marketing.
One key finding: Organizations with the most advanced influencer marketing programs (defined as brands in the top 20% in metrics like impressions, engagement, conversion, and annual revenue attributed to influencer marketing efforts) see far better results from their efforts than competitors with less sophisticated influencer marketing programs.
In other words, they’re spending money to make money.
The Unleashing the Power of Creators report, commissioned from leading marketing research group Aberdeen Strategy and Research, found that these Influencer Marketing Leaders outperformed the lower 80% in year-over-year improvement across KPIs in all stages of the funnel. These Influencer Marketing Leaders saw:
- 9.1x greater improvement in impressions
- 8.2x greater improvement in engagement
- 11.7x greater improvement in conversion rates
Most notably, this cohort’s strong performance contributed to a 6.2x greater year-over-year increase in annual company revenue, leading to a Return-On-Creator-Spend (ROCS) of $4.70 on every dollar invested in influencer marketing programs. CreatorIQ developed this new ROCS metric to help advertisers measure the impact of creator-led marketing programs against traditional digital channels.
Get more insights about the value of influencer marketing in 2023 by downloading the report for free here.
