A FAST Change as Streaming Takes the Remote
Inscape data reveals that streaming has overtaken cable/satellite as the top TV viewing source.
According to a recently-released report by Inscape, streaming has officially become the preferred viewing source of content for consumers. Examining Q2 over the past three years, streaming’s share of viewing has increased from 44.1% to 53.8% in Q2 since 2021. Meanwhile, cable/satellite’s share has fallen from 46.9% to 37.1%.
Free ad-support streaming TV (FASTs) are also gaining traction, with viewing time increasing by 70% in Q2 2023 compared to Q2 2022.
Get more viewership insights by downloading Inscape’s Q2 report for free here.
