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70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps

John Cassillo

• 1 min read
70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps
Photo by Oscar Nord / Unsplash

LG Ad Solutions' Inclusive Screen: Asian Americans report explores key TV trends for that audience – in particular around streaming behaviors. One of the biggest findings was that 70% of Asian American CTV users are likely to cycle through paid streaming apps.

  • That figure was 14% higher than the total population surveyed, putting a premium on Asian American app subscribers' attention and willingness to pay for services whose programming (or price) falls out of favor.
  • LG Ad Solutions' report found that Asian CTV users prefer streaming free video content 75% with ads (vs. paid subscription) – a rate 8% higher than the total population.
  • On a related note, they were also 31% more likely to to watch OEM-branded FAST channels.