BUSINESS OF DATA

As It Enters New Era, Big Data is a Big Deal For Nielsen. A Study Finds New System More Forecastable and Stable

“These results reflect just one campaign — but the financial relevance scales significantly,” the datafuelX study says

MARKETING

Data: McDonald’s Multi-Generational Appeal and More QSR Insights

Research from MX8 Labs highlights how brand awareness and visitation trends are shaping the QSR landscape.

Streaming

Viewers Want Realism — and Representation — on Screen

A study from MarketCast and New America sheds light on what TV audiences really want to see.

Holiday Shopping

Households With Children Expect To Spend 43% More During Holidays

Kids are just now getting back to school, but it's never too late to look ahead toward the holiday season – especially for marketers. New research from LG Ad Solutions' Season's Streamings report digs into U.S. consumer and CTV viewing behaviors in advance of this

TV ADVERTISING

Which Snack Brands Are Feeding On Streaming TV This Summer?

Summer is a big time for snack foods, but how are brands getting in front of audiences during the warm-weather months? Data from iSpot takes a look at the top snack food advertisers by share of streaming TV ad impressions share of voice, and how that compares to their respective

MARKETING

Consumers Most Likely To Try ‘Challenger’ Brands in Food & Bev Space

70% say they’re likely to try a challenger brand within the food and beverage space, per MX8 Labs.

BUSINESS OF DATA Featured

Welcome To The Business Of Data With Jon Lafayette

In the Business of Data, we focus on what data tells us about our world and how it is being used in media, advertising and other business.

BUSINESS OF DATA

ShowSeeker Simplifies Access to Daily Viewership and First-Party Data in its Pilot Order Management System

Pilot will be among the first software providers ingesting Comscore’s Persons Pulse data

MARKETING

27% of U.S. Consumers Believe Tariffs Don’t Protect American Jobs

And half of consumers believe they personally absorb tariff costs, according to a recent study from Wunderkind.

BUSINESS OF DATA

FAST Facts: Gracenote Sees 1,850 Channels with 197K Shows, Movies & Sports Programs

Nearly half of the programming now streaming on FAST channels was produced in the last five years and 80% of FAST programming was made in the last 15 years

The Measure Newsletter

ESPN, 'Verts' And The Social Video Sugar High

ESPN's Shorts focus, challenger brands' big opportunity, and more in this week's The Measure newsletter.

TV ADVERTISING

Blue Buffalo Leads for Linear TV Ad Breakthrough in July

Each month, market research firm MarketCast analyzes TV ads to reveal which ones are resonating most with audiences.

BUSINESS OF DATA

Magnite Leaps Into Providing Pause Ads Programmatically

Also: Charter's Spectrum Reach buys ShowSeeker and streamers conitnued to dominate Nielsen's TV distributor rankings in July

REPORTS

Understanding Consumer Openness To Challenger Brands

Today, consumers are increasingly open to exploring products and services beyond the well-known giants, showing growing interest in “challenger” brands. These often smaller and/or independent brands are often seen as fresh alternatives that can offer better value, unique products or simply a break from the familiar. So how do

CREATOR ECONOMY

History Channel Wins Watch-Time With Super Users

History Channel isn’t running from cord-cutting, and is in fact using YouTube to lean into reaching audiences that may no longer subscribe to traditional cable.  Data from Tubular Labs reveals that History’s July watch-time among U.S. YouTube viewers climbed by 12% month-over-month, to 800.5 million, as

MARKETING

Deal-Hunting on the Rise as Shoppers Adjust to Economic Pressures

35% of consumers say they're seeking deals more often, according to a Wunderkind study.

BUSINESS OF DATA

‘Happy Gilmore 2’ Scores Hole in One With Record Viewing for a Streaming Movie

Adam Sandler bags 2.9 billion minutes viewing in opening weekend on Netflix

SPORTS

ESPN’s Audience Is High On Shorts, Low On Watch-Time

ESPN was able to grow its unique U.S. YouTube viewers by 25% month-over-month in July, to 38.8 million – according to data from Tubular Labs. However, the sports giant is not growing audience on the back of longer-form videos. It’s primarily on Shorts. * In July alone, 66% of

BUSINESS OF DATA

Swoop Getting a Healthy Dose of Measurement from iSpot

Deal will help marketers reach the right patients and providers

SPORTS

How Top NBA Teams Appear Across New TV Deals' Partners

The 2025-26 NBA season was released last week, and one of the bigger headlines was the increase in overall national games. That jump impacts some teams more than others, however, as the data below shows. * Four different teams will appear across national TV/streaming networks (ABC/ESPN/NBC/Peacock/Amazon)

Streaming

HBO Max-imizes Audience In Summer

HBO Max’s YouTube audience saw significant growth in July as the streaming service leaned into promos for Peacemaker season two and IT: Welcome To Derry. Data from Tubular Labs reveals that HBO Max’s unique U.S. YouTube viewers grew by 193% month-over-month in July, nearing 13-month highs. * The

MARKETING

76% Of Consumers Likely To Try Brand They’ve Never Heard Of

A recent study from MX8 Labs reveals key insights around consumers and “challenger” brands.

BUSINESS OF DATA

Nexstar’s Perry Sook Bets On Rule Changes, Blasts 'Antiquated' Measurement

Broadcaster bets ownership caps will be lifted so viewers don’t have to listen to ‘chat bots’ deliver the local news

The Measure Newsletter

Taylor Swift, New Heights And Bets On A Billion Views

Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.

BUSINESS OF DATA

Streaming Climbs To Nearly 50% Of July TV Usage, Says Nielsen

Netflix’s ‘Squid Game,’ Peacock’s ‘Love Island’ are most streamed shows