Movies

R-Rated Dramas Facing Increased Box Office Hurdles

The following is a selection from Brandon Katz of Greenlight Analytics No genre's found smooth sailing at the box office lately, and that includes original R-rated dramas. As overall interest in theatrical attendance declines, it gets increasingly difficult to market these non-IP films in a way that helps

CREATOR ECONOMY

New Heights Reaches… Newer Heights On YouTube

Travis and Jason Kelce’s podcast, New Heights, was among the biggest digital stories in August thanks to a visit from Taylor Swift and later, her engagement to Travis. Data from Tubular Labs showcases how the podcast grew tremendously as a result of its special guest. * From July to Aug.

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Making Programmatic Pause Ads Sparkle

This week, everyone's eyes were on Jimmy Kimmel for signs about the future of broadcast networks and their affiliates, not to mention free speech. But, as always, in the background, the business of data ground on and we present how programmatic technology is powering more pause ads and

BUSINESS OF DATA

WunderKIND Ads’ Programmatic Pause Ads Sparkle for Zales

'WunderKIND Ads for CTV exceeded our expectations by driving more QR code scans vs. prior CTV campaigns,' said Yasmari Garay of Zales

TV ADVERTISING

Disney Uses 'Kimmel' Return to Promo Its Other Shows

Disney-owned promos accounted for a third of the ad minutes for the Sept. 23 episode.

MARKETING

Consumer Sentiment: Caution Holds, Optimism Split By Demographic

58% of consumers feel cautious, pessimistic or panicked about the economy, per a Wunderkind survey.

TV ADVERTISING

Liberty Mutual Charges to No. 1 for CTV Ad Breakthrough

MarketCast's monthly rankings reveal which ads are resonating most with audiences.

BUSINESS OF DATA

Millennials, Gen Z Fuel Betting Growth, But Winning Streak Might Cool Off

Efforts to market to Gen Z and millennials might come up snake eyes because the financial outlook for those generations is coming up craps

Data Dose Newsletter

Quantifying Jimmy Kimmel For Ads, YouTube

The data behind Jimmy Kimmel, NFL sponsors' most likeable ads, and more in this week's Data Dose newsletter.

BUSINESS OF DATA

Football Giving Sports Podcasts An Early Season Lift

81% of sports podcast listeners are men, with 44% between the ages of 35 and 54

MARKETING

Data: Word of Mouth Leads for Brand Discovery

48% of consumers said they discover new brands via word of mouth recommendations, per an MX8 Labs study.

CREATOR ECONOMY

The Art Of War's Shorts Charge Toward History Channel's Audience

The Art of War YouTube channel has quickly amassed a strong and engaged following by using 3-D Shorts to discuss historical events about war and weapons. Tubular Labs data shows the channel’s powerful following and immense growth. * Since Feb. 2025, The Art of War has grown from 5.9

REPORTS

Publisher State Of The Union 2025

Publishers are at a crossroads today, attempting to strike the right balance between revenue, relevance and maintaining reader trust. But how are they trying to thread the needle on all of those fronts? And are publishers actually succeeding there? Wunderkind's new report, Publisher State Of The Union 2025,

BUSINESS OF DATA

Turning Toward Streaming, DirecTV App Integrated Into Vizio Smart TVs

'We’re continuing to deliver more choice and flexibility by making DirecTV available on more devices,' said DirecTV's Vikash Sharma

SPORTS

How NFL Sponsors Win With Likeable Ads

Getting significant reach during NFL games is a given for advertisers. But with all of that reach, it's also critical to understand if audiences actually like the spots they're seeing en masse. Data from iSpot's recent NFL TV Advertising Playbook showcases some of last

Politics

Data Behind Jimmy Kimmel's TV Impact, YouTube Approach

Late-night TV has become a lightning rod this year, as networks put the value of these shows in the crosshairs compared to pressures from corporate mergers and the President of the United States. But all of that noise drowns out the actual value and approach of programs like Jimmy Kimmel

CREATOR ECONOMY

AutoZone Uses Ads To Drive YouTube Reach In August

AutoZone is clearly hitting the gas with YouTube ads, and driving large-scale U.S. audience reach as a result. Data from Tubular Labs reveals that AutoZone was the No. 5 brand by unique U.S. YouTube viewers in Aug. 2025, netting an impressive 47.8 million – the most it’s

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: MarketCast Goes Pro With Brand Effect

When it comes to measurement, the hottest topics are streaming and outcomes.

BUSINESS OF DATA

Election Spending Will Be Big In 2026 With CTV’s Share Jumping 25%, AdImpact Says

Broadcast cointiues to get the lion's share of political spending, with $5.28 billion expeted to go to broadcast networks and stations

CREATOR ECONOMY

Beauty Partnerships Can Help Break Through With Female Gamers

Female audiences accounted for 37% of U.S. gaming viewers on YouTube from June 2024-July 2025, highlighting an area for growth – but one that's been tough for the genre to break through thus far. Tubular Labs' recent report, Unexpected Partnerships: Unlocking New Opportunities, showcases how those dynamics

MARKETING

42% of U.S. Consumers Have Used AI to Find Better Deals

A Wunderkind study found that younger consumers are more likely to harness AI for shopping.

BUSINESS OF DATA

VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference

'How do you go from a panel of 44,000 to 45 million [homes supplying data] and actually you’re deepening your undercount?' Cunningham wondered

BUSINESS OF DATA

MarketCast Launches Brand Effect Pro to Optimize Cross-Channel Campaigns

'With MarketCast cross-channel metrics and AI-powered insights, Brand Effect Pro makes it easier than ever to analyze ad performance and understand whether campaigns are breaking through and driving impact,' said MarketCast's Amy Fenton

Data Dose Newsletter

Broadcast Networks' Winning Plays For NFL Ad Outcomes

How broadcast networks are scoring brand lift with NFL programming, publishers' biggest revenue dependencies, and more in this week's Data Dose newsletter.

Advertising

Data: NWSL Matches NFL in Average Sponsor Awareness

A MarketCast study shows that fans are increasingly able to identify official sponsors of women's sports.