The Measure | Insights and Trends in Advertising, Media & Marketing

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How The Grinch Stole Purchase Intent For Walmart

How The Grinch Stole Purchase Intent For Walmart

Walmart successfully mastered the most demanding season of the year by solving the modern marketer's challenge: blending high-impact creative with clear commercial drivers. This strategy delivered immediate, measurable results, proving that utility and entertainment can coexist. Walmart holiday campaign’s shortest, most tactical creative “All Week” exemplifies this

Shoppers Are Getting Comfortable With AI-Powered Personalization

Shoppers Are Getting Comfortable With AI-Powered Personalization

Younger shoppers are leading the way in embracing AI-assisted shopping, per Wunderkind.

Texas Rangers Get Winning Numbers from Scorekeeper Nielsen

BUSINESS OF DATA

Texas Rangers Get Winning Numbers from Scorekeeper Nielsen

‘Cable, satellite, over-the-air, out of home, all of these things were just in our DNA in terms of how we measure,’ said Nielsen’s Paul LeFort

Vizio Adds FanDuel Sports Network to Streaming App Lineup

BUSINESS OF DATA

Vizio Adds FanDuel Sports Network to Streaming App Lineup

Move will help viewers find the games they want to watch

The Business Of Data With Jon Lafayette: Special Holiday Edition

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Special Holiday Edition

What happens in the fourth quarter often determines the success of both media companies and the retailers that depend on them to drum up sales. In this issue, we have data from iSpot on holiday ad spending and TransUnion on consumer attitudes as we near the end of a turbulent

iSpot Data Shows Holiday Spending Up As Retailers Root for a Greener Holiday Season

BUSINESS OF DATA

iSpot Data Shows Holiday Spending Up As Retailers Root for a Greener Holiday Season

Ad spending has risen steadily each week, from $6.9 million the week of October 6 to $168.7 million the week of November 17

Shoppers Mix Online and In-Store for Holiday Shopping

Shoppers Mix Online and In-Store for Holiday Shopping

36% of consumers intend to mix both online and in-store shopping this holiday season, per Wunderkind.

Unmasking Reality: Mint Mobile's "MINTernet is Real" Ad Performance

Unmasking Reality: Mint Mobile's "MINTernet is Real" Ad Performance

In a bold move that capitalized on the latest cultural frenzy—the conversation around AI-generated personas—Mint Mobile launched its "MINTernet is Real" campaign to spotlight the affordability of its 5G service. With an irreverent tone and the familiar face of owner Ryan Reynolds, the anchor spot positioned

DJ Vlad Gets More Watch-Time Per Viewer Than Legacy Media

CREATOR ECONOMY

DJ Vlad Gets More Watch-Time Per Viewer Than Legacy Media

Former DJ Vladislav Lyubovny averaged 40.6 minutes watched per unique U.S. viewer on YouTube last month, while leaning into longer-form interviews and clips that hooked and then kept people’s attention for extended periods. Vlad primarily interviews figures in the music and hip hop communities on his channel,

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

BUSINESS OF DATA

MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads

Among those who said targeted ads were invasive, 57% said they felt less positive about those brands

Streaming Wars Still Raging On YouTube

CREATOR ECONOMY

Streaming Wars Still Raging On YouTube

The so-called Streaming Wars may have cooled in terms of how the actual services are competing with one another for subscribers. But on YouTube, many of the top services have seen an uptick in unique viewers as they continue to battle it out for fall season attention. Data from Tubular

AI-Assisted Headlines Generating Click-Through Rate Lift

AI-Assisted Headlines Generating Click-Through Rate Lift

In its best use cases, AI can generate significant efficiencies across a variety of industries. And despite valid concerns around how AI will impact site traffic, publishers are also finding success with AI-assisted headlines to generate higher click-through rate lift. Data from Chartbeat shares more around how its Headline Testing

Consumers Want Browsers Built Around People, Not Pages

Consumers Want Browsers Built Around People, Not Pages

81% say they’re either willing to or would consider switching browsers for better personalization, per Shift.

As U.S. Soccer Enthusiasm Grows, a Look At the Top Brands Sponsoring the NWSL, MLS

Most-recognized official NWSL sponsors include Nike, Amazon, CarMax, per MarketCast.

The Business Of Data With Jon Lafayette: Getting Faster, Shorter and Coming Home

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Getting Faster, Shorter and Coming Home

Sometimes, data can illuminate a problem. Sometimes it can solve them. The world of TV is changing so fast it is hard to keep up. Data about consumer habits can provide a roadmap to the future. In this edition was learn how to enliven FAST channels, why people are engaging

Wurl Report Says Live Programming Puts FAST Channels in Fast Lane

BUSINESS OF DATA

Wurl Report Says Live Programming Puts FAST Channels in Fast Lane

'Live programming — especially sports — may prove to be the key, not just to viewership, but to loyalty in a highly competitive landscape,' the report says.

Consumer Holiday Spending Shifts Under Tariff Pressure

Consumer Holiday Spending Shifts Under Tariff Pressure

They're shopping smarter, spreading costs and prioritizing value over indulgence, per a Wunderkind study.

The Home Screen Is Where the Heart Is, New LG Report Says

BUSINESS OF DATA

The Home Screen Is Where the Heart Is, New LG Report Says

“LG Ad Solutions’ Home Screen offering represents a premium entry point for brands to build meaningful, measurable connections with viewers," said Mike Laband of Magnite

The Short Report: Short-Form Video Finding Greater Favor With Viewers

BUSINESS OF DATA

The Short Report: Short-Form Video Finding Greater Favor With Viewers

Media.net study names YouTube Shorts leader in growing format

Why Browsers Are So Hot Right Now: Q&A With Shift CEO Neil Henderson

2026 State of Browsing Report

Why Browsers Are So Hot Right Now: Q&A With Shift CEO Neil Henderson

We sat down to discuss the company’s 2026 State of Browsing Report—and what it reveals about the future of browsing

How LEGO Built a Winning Strategy with YouTube Shorts

CREATOR ECONOMY

How LEGO Built a Winning Strategy with YouTube Shorts

LEGO’s building something huge on YouTube, and it’s primarily out of Shorts. Data from Tubular Labs highlights how the toy brand has emphasized YouTube Shorts to hit new highs in terms of both unique U.S. viewers and minutes watched. LEGO’s 14.1 million YouTube viewers ranked

The Business of Data with Jon Lafayette--Three Ways Marketers Can Score

BUSINESS OF DATA

The Business of Data with Jon Lafayette--Three Ways Marketers Can Score

Data helps marketers do their jobs. It can also help ad sellers create vehicles that enables their clients to do their jobs more efficiently. And, by the way, generate additional revenue. The stories in this newsletter show how it's done. Ahead of World Cup, Marketers Can Target Five

Home Depot Leads for Brand Consideration Among NCAA Women’s Basketball Fans

Successful sports sponsorships do more than boost awareness — they strengthen fan connections. To truly understand impact, leagues, teams and brands must measure both sponsorship performance and fan engagement. With the women’s NCAA college basketball season now underway, MarketCast shared some insights around fan engagement and sponsor impact for the