SPORTS

Chewy, Automakers Put Ads In Drive During Stanley Cup Final

The Stanley Cup Final ended with the Florida Panthers claiming the championship for the second straight year – on the ice. But off the ice, it was pet food brand Chewy collecting a victory in terms of TV ad reach, according to data from iSpot. * Chewy accounted for 4.55% of

CREATOR ECONOMY

The Land of Boggs Takes Off

BuzzFeed’s The Land of Boggs short-form video show has been around since 2018, but has really hit its stride lately, as new data from Tubular Labs reveals. In May 2025, The Land of Boggs was the No. 11 media & entertainment channel on YouTube by unique U.S. viewers,

MARKETING

Only 19% of U.S. Consumers Fully Support Tariffs

Even though we’re now months into the ever-shifting tariff situation, Wunderkind’s latest survey reveals that U.S. consumers remain divided and many feel conflicted, understanding the intent but worried about the economic ramifications. Demographic differences, such as those highlighted below, mean that brands should craft nuanced, targeted messaging.

The Measure Newsletter

Theatrical Releases Bring Thunder With Finals Ads

This Week On The Measure:  * Universal Roars With NBA Finals Ads * Restaurant Ads Break Through On CTV In May * Why Data Should Be Labeled, Certified Like Gasoline * Hopper Rides ‘Brain Rot’ To 3x Audience Increase * Online Shoppers Turn to Brand Websites For Deals * This Week’s Free Report: Hidden Trends,

CREATOR ECONOMY

Milo And Chip Take On Gaming Giants With Long-Form Videos

Gaming is a busy space on YouTube, with some of the genre’s best creators having extensive histories earning millions of views per day with a variety of long-long-for and short-form videos. Typically, that lends to some difficulty for less established creators breaking in – though that was not the case

Truth in Numbers

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

In the first interview from our Truth in Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), sits down with Scott McKinley, CEO at Truthset, to unpack why data quality should be labeled and certified like gasoline.

SPORTS

Universal Pictures Roars To Top Of NBA Finals Advertiser List

NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by

TV ADVERTISING

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

Buffalo Wild Wings wins with a CTV ad that performed 17% above the norm for ad breakthrough, per MarketCast's May analysis.

Site Traffic

Social Site Referrals Rank Lowest By Average Engaged Time, Pageviews

Internal site traffic not only accounts for the highest share of pageview referrals – according to a recent report shared by Chartbeat – but also the highest average pageviews per session. * The report shows that for those referred internally, they're not only averaging 2.9 pageviews per session, but also

CREATOR ECONOMY

Hopper Rides 'Brain Rot' To 3x Audience Increase

So-called “Italian Brain Rot” and other brain rot-related videos have found incredible popularity in recent months as the content finds a willing audience for its cast of strange AI characters and pseudo-Italian utterances.  One YouTuber that’s been taking full advantage of the trend is Hopper, who puts their own

MARKETING

40% of Online Shoppers Turn to Brand Websites for Best Deals

Wunderkind’s June consumer survey reveals ongoing behavior shifts due to the uncertain tariff situation.

CREATOR ECONOMY

Eggdar Spins Off Stone Face Memes Success

A month after Stone Face Memes topped YouTube as its most-seen creator, movie-focused creator Eggdar achieved the same feat. * Data from Tubular Labs shows that Eggdar grew to 96.6 million unique U.S. viewers on YouTube in May 2025; all on the strength of short movie memes repeatedly displayed

TV ADVERTISING

Metro by T-Mobile Addresses Inflation with No. 2 Most-Seen Wireless Ad

The TV spot has racked up nearly 1.2 billion TV ad impressions since it debuted in late April, per iSpot.

The Measure Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure:  * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features

Site Traffic

Internal Traffic Now Accounting For 40% Of Pageview Referrals

The most important source of site traffic is actually from audiences already on your pages, as new research from Chartbeat highlights in its new report: Decoding Internal Traffic. * Chartbeat data from 2025, derived from over 4,000 websites in 70 countries shows that internal traffic accounts for 40% of pageviews.

CREATOR ECONOMY

Longer-Form Videos Dominate YouTube Watch-Time

While Shorts have taken over YouTube from a strict views standpoint, watch-time is increasingly guided by videos with durations of 20 minutes or longer. New Tubular Labs data – first shared with Bloomberg – reveals that over 57% of YouTube's minutes watched in 2025 (through May 31) were delivered by

MARKETING

Most-Loved Brands Harness Nostalgia, Comfort and Joy

Per MarketCast, among people 35-49 years old, Oreo ranked No. 4 for fandom and received an 83% overall love score.

TV ADVERTISING

Patriotism Wins For Sonic’s “Smasher Burger” TV Ads

Sonic's 'Smasher' burger ads have notched notable positive purchase intent with viewers, per iSpot

TV ADVERTISING

For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach

Television isn't just for B2C advertising. B2B brands are able to find their intended buyers through ads as well – especially during specific programming like news and sports. As part of the new CTV Playbook for B2B Marketers, a TVREV report created with LinkedIn and iSpot, is a selection

Streaming

WBD Splits Up — But Can It Catch Up?

WBD services lag behind streaming giants for viewership: 30% of surveyed viewers watch HBO Max, while a mere 13% watch Discovery+.

Politics

C-SPAN's Large TikTok Audience Shows Appetite For Political Access

As U.S. consumers flock to streaming (both on-demand and vMVPDs), many are also inadvertently losing access to C-SPAN in the process. Neither YouTube TV nor Hulu (other streamers are holdouts as well) carry C-SPAN, and that's leading to fewer viewers having access to its programming, which you

MARKETING

MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025

Not only is Amazon the No. 1 brand by fandom, it scores high for love and trust with consumers, according to MarketCast's analysis.

CREATOR ECONOMY

Media Companies Are Falling Behind On Shorts

Creators long ago took over YouTube, so it's not necessarily news that they accounted for over 95% of U.S. views on the platform over the last 30 days (May 11-June 11, via Tubular Labs data). But despite creators setting the tone around how content is being consumed,

The Measure Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure:  * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

TV ADVERTISING

Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons

Sure, video is literally everywhere now for consumers, but brands are still trying to find the unique marketing mix over platforms that helps drive [pun intended] optimal business results – be it box office ticket sales or web site visits. A study from MAGNA Media and leading, national on-the-go video network