Movies

Assessing Paramount Pictures' Box Office Opportunity

The following is a selection from Brandon Katz of Greenlight Analytics Paramount Pictures has an important stretch coming up through the beginning of 2026, as it aims to catch up to its theatrical peers in terms of recent box office returns. Data from Greenlight Analytics highlights current expectations for the

SPORTS

WNBA Fans Show Higher Affinity for Official Sponsors Compared to NBA

With the WNBA season at an end and the NBA season tipping off, new data from MarketCast reveals some differences between the two regarding fan affinity — and notably, the WNBA beats the NBA for official league sponsor consideration and support. Some specific insights from MarketCast’s Sports Sponsorship Effectiveness Report:

CREATOR ECONOMY

Switzerland Tourism Taps Celebrities To Fuel YouTube Growth

Switzerland Tourism's YouTube channel found a significant increase in unique viewers, minutes watched, and more in September as they leaned into celebrity appearances to gain traction.  According to Tubular Labs data, the Switzerland channel saw unique viewers rise 1,147% in September to 7.4MM, and minutes watched

TV ADVERTISING

Univision Ad Reach Rises On Entertainment Programming

Live events – especially football and news – showed significant growth by TV ad reach in Q3. But increases weren't limited to just those programs. New data from iSpot showcases how Spanish-language ad impressions also continues to rise, despite overall TV ad impressions declining. * Spanish-language programming is now 4.7%

TV Audience

Data: Tubi is Most-Watched FAST Channel

As The Measure’s Jon Lafayette wrote this week, “There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business

BUSINESS OF DATA

The Business of Data with Jon Lafayette: A New Deal for CTV

Data, data who has the data? There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business and the rules

MARKETING

Halloween Spending: Cost Pressures Reshape Celebration Plans

Halloween traditions are under pressure this year as rising prices and tariffs push many Americans to rethink their seasonal spending, according to an October study from Wunderkind. While plenty of households still plan to celebrate, among many the mood is more restrained, creating both challenges and opportunities for brands hoping

BUSINESS OF DATA

TVIQ Issues Framework to Give CTV Publishers More Control Over Ads

The difficulties in getting data about their own channels is another big problem for publishers

BUSINESS OF DATA

Consumers Want Advanced In-Car Entertainment Systems That Automakers Can Monetize With Ads

47% in Gracenote study says availability of in-car video is important

Data Dose Newsletter

Quantifying The Global Reading Time Reduction

Global article engagement dips significantly in Q3, YouTube Shorts pushing a new kids video player, and more in this week's Data Dose newsletter.

TV ADVERTISING

Football, Syndicated Shows Grow TV Ad Reach In Q3 2025

The NFL and college football are long-time fixtures as some of TV’s top programs for ad impression delivery, yet both still managed to grow in Q3 2025. iSpot's forthcoming Q3 unified TV ad report highlights that the NFL managed to increase TV ad reach by 12% year-over-year

REPORTS

How AI Is Shaping Consumer Deal Shopping

Consumer behaviors are shifting dramatically in 2025 as they contend with the effects of economic pressures, tariffs and the continued emergence of AI. Wunderkind's latest report in its Consumer Impact Survey Series dives further into how consumers are being impacted by the current state of the economy, and

CREATOR ECONOMY

Kidzoki Emerges As New Player In Children's Shorts Videos

The kids entertainment space is crowded, but new players can occasionally pop up with differing approaches. In recent months, one of those is Kidzoki, which emerged at the beginning of the year while leaning on YouTube Shorts, and has grown over 15 million unique U.S. YouTube viewers – according to

TV ADVERTISING

Celsius All-In On NFL Advertising This Fall

Energy drink brand Celsius has not been a regular advertiser on TV in recent years. But this fall appears to be changing that, as the company has invested significant resources in a campaign with Jacksonville Jaguars' rookie Travis Hunter. Data from iSpot shows that since the NFL season started,

MARKETING

QSR Data: Word-Of-Mouth Top Driver In New Restaurant Trials

Research from MX8 Labs highlights the factors shaping how diners choose — and return to — quick-service restaurants.

The Business of Data

The Business Of Data With Jon Lafayette: Audiences In An Instant

It was Advertising Week in New York. But then again, it's always advertising week in New York. This particular week we see how Blockgraph is creating audiences instantly for advertisers. Also take an early review of Q3 TV with iSpot. And much much more. . . Blockgraph’s Instant Audiences

BUSINESS OF DATA

Panel Looks At Balancing Art And Science In CTV Advertising

‘It’s always great to optimize toward data points, but to be able to have that human emotional connection, I think, is still really important,’ said Esther Maguire of LG Ad Solutions

BUSINESS OF DATA

NBA On Prime Presenting Sponsors Include  Wingstop, Mercedes-Benz, CarMax, AT&T

Universal Orlando Resort to present ‘The Crossover,’ Wayfair sponsoring NBA Nightcab, State Farm to sponsor second-round NBA playoffs

BUSINESS OF DATA

Blockgraph’s Instant Audiences Offers Relief from Ad Tech Complexity

‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham

MARKETING

How Consumers Work the System for Better Deals

Consumers are getting more creative and strategic in how they seek out value from brands, blending direct engagement with savvy tactics to unlock the best deals. According to a September study conducted by Wunderkind, while trust and validation from third parties still play a role, shoppers are increasingly experimenting with

BUSINESS OF DATA

Turning Music Fans into Consumers is Focus of Report from Vevo

64% of fans were more favorable to brands aligned with artists and the industry

News

Global Article Engaged Time Dropped In Q3

Something worth keeping an eye on as the year wears on and talk of attention spans waning continues: New Q3 data from Chartbeat reveals that globally, average article engaged time was down – and in some regions, pretty significantly, too. According to Chartbeat's Global Audience Insights: * Central/Eastern Europe

Data Dose Newsletter

Q3 TV Ad Data: Spend And Minutes Increase, Reach Declines Slightly

Q3's topline TV advertising narratives, publishers missing first-party data investments, and more in this week's Data Dose newsletter.

SPORTS

Verizon Is The Most Recognized Official NHL Sponsor

MarketCast's sports sponsorship research delivers norms and fandom insights that prove value and inform activation.

CREATOR ECONOMY

Jordan Matter Highlights the Value of a Long-Form Video

While YouTube Shorts remain extremely popular, some channels find plenty of success leaning in the opposite direction. Tubular Labs data reveals how Jordan Matter finds this success, one long-form video after another. Matter’s channel has existed for a long time, but was largely handed off to his daughter Salish