TV ADVERTISING

Credit One Succeeding With 'Wreckers' Characters

Credit One Bank's new "Credit Wreckers" Campaign is scoring some key wins with consumers out of the gates, as iSpot Creative Assessment data highlights. And two of of the ads – the 60-second "Meet the Credit Wreckers" spot and the 30-second version of "Max

REPORTS

What Americans Want More Of In Movie, TV Storytelling

U.S. consumers want to watch content that's more relatable to their own everyday experiences. A new study from New America and MarketCast reveals what audiences are looking for from movies and TV, and the overarching theme is authenticity. For instance: * 92% of those surveyed said that it

CREATOR ECONOMY

The Howard Stern Show's YouTube Decline Reveals Opportunities For Pivot

The Howard Stern Show may be coming to an end on SiriusXM. But that doesn't necessarily have to spell doom for the long-running program that pioneered current radio and podcast formats. Data from Tubular Labs sheds light on the show's recent social video decline, and how

CREATOR ECONOMY

Five Below, Creators Owning Back-To-School TikTok Views

Increasingly, TikTok is becoming a significant focus for back-to-school conversations; especially on the brand front. Data from Tubular Labs shows that back-to-school videos have generated 754 million views on TikTok since July 1. * Discount retail brand Five Below leads all creators there, with nearly 10% of all back-to-school TikTok video

TV ADVERTISING

L.L. Bean Beefs Up Back-To-School Focus

Back-to-school TV advertising spend is down by 13% year-over-year on national linear TV, according to new data from iSpot. The data looks at all back-to-school themed ads across retail and clothing/apparel brands from July 1-Aug. 2 – so there's also time for this year's back-to-school season

MARKETING

64% of Shoppers Say Higher Prices Are Their Top Issue

Shoppers have been feeling the heat this summer when it comes to prices, as economic concerns and tariff uncertainties persist. A July survey conducted by Wunderkind found that not only are current higher prices driving anxiety, but the ongoing unpredictability around costs and not knowing exactly how they may change

The Measure Newsletter

Data Says That Overwhelmingly, Authenticity Matters

Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.

BUSINESS OF DATA

Don’t Be Tardy When It Comes to Back-To-School Advertising, Samsung Ads Says

62% of shoppers said they purchase products by clicking on a ‘buy now’ button during interactive commercials

REPORTS

How Tariffs, Inflation Are Impacting U.S. Consumer Behaviors

Tariffs and inflation have continually impacted U.S. consumer purchase behaviors this year, as the resulting economic pressures have them reexamining all manner of purchases. Wunderkind's U.S. Tariffs: Consumer Impact Survey Series quantifies these mindset shifts, with data around deal-seeking, outlook on the economy, its impact on

MarketCast

Viewers Want More Authentic Stories About Work, Family & Caregiving

A study from MarketCast and New America underscores the power of entertainment to help people see themselves and each other.

TV ADVERTISING

Promos Down, Insurance Ads Grow During H1 2025

Economic changes in the U.S. have seemingly brought on some major changes among TV ad industries. iSpot's H1 TV transparency report highlights some of the major trends as various categories show considerable ad reach climbs up and down relative to the same timeframe last year. * TV networks

CREATOR ECONOMY

Diving Deeper Into Podcast YouTube Views

YouTube's podcast rankings provide an interesting view into which shows are driving watch-time each week, as the medium extends even further into video to diversify viewership and revenue streams. And while the weekly charts are informative to get a sense of which podcasts are trending, there's

TV ADVERTISING

Pfizer's 'Knock Out' Still 2025's Most Likeable Ad So Far

The year's most likeable TV ads primarily tugged on heartstrings, according to new first-half data from iSpot. Even months after the Big Game, two of the three most likeable spots (by creative assessment results) were Super Bowl spots: Pfizer's "Knock Out" and Rocket Mortgage&

BUSINESS OF DATA

Study: Contextual Targeting Generates 2.1X More Ad Attention

Wurl says attention leads to better business outcomes

BUSINESS OF DATA

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Data from Realeyes available on Nielsen One platform

Video

Measuring Billions: Emily Wood On iSpot’s Programmatic Growth And Outcome-Driven Future

iSpot's Emily Wood recently sat down with Jason Damata to reflect on how the company’s data scale, outcome-focused metrics, and long-term partnerships are redefining what success looks like in streaming and linear TV.

MARKETING

39% of Consumers Reduced Amazon Prime Day Spend This Year

According to a July study by Wunderkind, shoppers pulled back on Prime Day spending, with many citing overall budget constraints.

The Measure Newsletter

Streaming Ads Take Off On TV During First Half Of 2025

Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.

TV ADVERTISING

Bounty Cleans Up For Linear TV Ad Breakthrough In June

Each month, market research firm MarketCast analyzes CTV and linear TV ads to reveal which ones are resonating the most with audiences. The rankings are based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand. Here’s a look at the top linear

BUSINESS OF DATA

Streaming Also Gains Share of Ad-Supported TV Viewing in Q2

73.6% of all TV viewing featured commercials, up from 72.4% in Q1, Nielsen says

Site Traffic

Social Platforms Growing As Pageviews Source

While pageviews sourced from search may be taking a hit quarter-over-quarter – according to Chartbeat's Q2 global audience insights – the same isn't true for social platforms. On the contrary, Chartbeat reports that social is actually climbing as a share of total pageviews in many regions around the

REPORTS

The Biggest Ad-Level Insights From The First Half Of 2025

Streaming's share of TV ad reach is growing rapidly, though that's far from the only major finding from the first half of 2025. iSpot's new 2025 H1 TV & Video Transparency Report details the biggest trends from the first half of the year, digging

BUSINESS OF DATA

Charter Q2 Numbers Provide Snapshot Of State Of Cable Business

Despite cutting sub losses, Wall Street sent Charter stock plunging 18%

TV ADVERTISING

Retail Ads That Drove Foot Traffic For Top Brands This Year

Now, more than ever, TV advertising needs real outcomes attached, especially for brands with brick-and-mortar store locations. As part of its TV transparency report about the first half of 2025, iSpot put a spotlight on three retail ads from top brands driving foot traffic among those seeing the spots on

Movies

'Bro-Busters' Missing The Movie Mark With Women

The following is a selection from Brandon Katz of Greenlight Analytics Lost amid the seemingly constant conversations around box office declines are that many titles still aren't doing a great job of marketing to women. Falling short there has led to a lower among women desire to go