THE MEASURE

Brand Collaborations: Mashups Are Gaining Momentum

51% of consumers say they’re excited to try brand collaborations, per an MX8 Labs study

Deal-Seeking, Caution Define Consumer Holiday Spending

According to Wunderkind, 26% of consumers feel more cautious entering the final month of 2025 than they did at the beginning of the year

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: New Execs In MarketCast C-Suite

MarketCast is leveling up with a new set of top level executives. The company will be rolling out its new cornerstone product, Total Effect, its AI-driven, predictive data product next year. Speaking of AI, everyone talks about it. Comscore measures it. See what it found below. AI is also a

BUSINESS OF DATA

MarketCast Hires New Executive Team Ahead of Total Effect Launch

‘Marketers are facing unprecedented pressure to prove what’s working, and MarketCast is uniquely positioned to answer that,’ said new CEO Lana Busignani

TV ADVERTISING

The UPS Store’s 'A Gift for Mom' Ad Outruns Its Own Delivery Time

The UPS Store’s recent holiday ad, “Holidays: A Gift for Mom” (:60), successfully broke through the holiday advertising noise with an emotionally rich story for the season. According to iSpot, here are the key insights from viewer response on the creative effectiveness of the spot: * Emotional Connection Was Key:

BUSINESS OF DATA

TikTok Dances With DV to Get Deeper Attention Metrics

'We’re giving advertisers access to impression-level attention insights, empowering them to optimize ad creatives, ad placements and investment strategies on TikTok,’ said TikTok’s Lorry Destainville

Data Dose Newsletter

Millennials' AI Shopping Spree

Millennials and Boomers square off on AI shopping, retailers lean into YouTube, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Audience Overlap Spotlights TikTok’s Cultural Import

The following is a selection from Brandon Katz of Greenlight Analytics Though we're long past a time when TikTok was considered an exclusively "young" platform that existed apart from the rest of culture and social media, it's still worth digging into just how big

BUSINESS OF DATA

Comscore Report Shows Marketers How AI Is Affecting Consumer Behavior

‘AI assistants are shifting from novelty to everyday infrastructure embedded across platforms and used continuously,’ said Comscore’s Smriti Sharma

CREATOR ECONOMY

Jimmy Choo Finds YouTube Success With Sydney Sweeney

Jimmy Choo has featured many A-listers on their campaigns, from Chloe Sëvingy to Winona Ryder, but none have garnered quite as much attention as Syndey Sweeney. On Sept. 2, Jimmy Choo announced Sydney Sweeney as the face of their Autumn 2025 campaign, including the YouTube video “Autumn 2025 | Isa &

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Holiday Report

2025 Holiday Shopping Report

AI

Market Research’s Spinning Jenny Moment

Or why automation doesn’t shrink an industry; it unlocks it.

BUSINESS OF DATA

WPP Media Offers More Positive Ad Spending Outlook

The U.S. ad business will grow to $490.9 in 2026, up 9.1%, including $13.1 billion in political advertising

TV ADVERTISING

Pfizer's Super Bowl Spot Remains Knockout By Ad Likeability

Pfizer's 2025 Super Bowl ad, "Knock Out," was a big winner after the Big Game in February. And it winds up the same held true at the end of the year, too. A new report from iSpot showcases top creatives of 2025 by a variety of

MARKETING

How Brand Fandom Powers Business Growth

Strong brands don’t just win hearts — they deliver measurable business results. MarketCast’s 2025 Brand Fandom study reveals a powerful and consistent link between brand fandom and financial performance, showing that shifts in fandom are not only correlated with revenue outcomes but can actually help predict overall business health.

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Helping CTV Swing For The Fences

Everyone seems to know something is wrong with CTV. While streaming viewership climbs, ad dollars are slower to shift. In this edition, we see several companies looking to make CTV more advertiser friendly. And as baseball's hot stove season heats up, we look at how the Texas Rangers

BUSINESS OF DATA

Gracenote Tunes Up Its Contextual Ad Targeting Game With Content Connect

'We’re taking a big step towards giving advertisers transparency, control and maximum scale across all CTV platforms,' said Gracenote’s Kanishk Prasad

Data Dose Newsletter

Holiday Shopping Going Hybrid

How shopping is partially online for most, the Grinch steals purchase intent, and more in this week's Data Dose newsletter.

TV ADVERTISING

How The Grinch Stole Purchase Intent For Walmart

Walmart successfully mastered the most demanding season of the year by solving the modern marketer's challenge: blending high-impact creative with clear commercial drivers. This strategy delivered immediate, measurable results, proving that utility and entertainment can coexist. Walmart holiday campaign’s shortest, most tactical creative “All Week” exemplifies this

MARKETING

Shoppers Are Getting Comfortable With AI-Powered Personalization

Younger shoppers are leading the way in embracing AI-assisted shopping, per Wunderkind.

BUSINESS OF DATA

Texas Rangers Get Winning Numbers from Scorekeeper Nielsen

‘Cable, satellite, over-the-air, out of home, all of these things were just in our DNA in terms of how we measure,’ said Nielsen’s Paul LeFort

BUSINESS OF DATA

Vizio Adds FanDuel Sports Network to Streaming App Lineup

Move will help viewers find the games they want to watch

CREATOR ECONOMY

Going Deep On Policy With GoodFellows

The Hoover Institution (located on Stanford’s campus) has found significant YouTube success lately, not by embracing Shorts or some viral trend outside of its subject area – but instead leaning into deep policy discussions that are defining our time, while getting viewers to tune in for extended periods. Data from

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Special Holiday Edition

What happens in the fourth quarter often determines the success of both media companies and the retailers that depend on them to drum up sales. In this issue, we have data from iSpot on holiday ad spending and TransUnion on consumer attitudes as we near the end of a turbulent

BUSINESS OF DATA

iSpot Data Shows Holiday Spending Up As Retailers Root for a Greener Holiday Season

Ad spending has risen steadily each week, from $6.9 million the week of October 6 to $168.7 million the week of November 17