The Masters’ Big Swing for Watch-Time
This week on The Measure:
- The Masters’ Big Swing for Watch-Time
- Streaming Measurement’s Fragmentation Focus
- UNILAD’s March Audience Surge
- Live Sports Helping Drive Streaming Subs
- Why Shows Have Receded to Reboots
- This Week’s Free Report: An in-depth analysis of how top TV advertisers capitalized on the 2024 NCAA Tournament
The Masters’ Big Swing for Watch-Time
Data from Inscape shows a big TV audience share uptick for The Masters. The event scored 3.64% of watch-time last week — which is a significant increase from last year’s 3.05% share. [READ MORE]
Streaming Measurement’s Fragmentation Focus
iSpot recently asked advertisers to rank the most significant challenges they face when it comes to streaming measurement. More than half (53.6%) of respondents cited “fragmentation” as either the first or second biggest hurdle. [READ MORE]
UNILAD’s March Audience Surge
UNILAD was the No. 1 media & entertainment creator in the U.S., according to Tubular Labs Audience Ratings data from March 2024. The site had 57.7 million U.S. viewers across Facebook and YouTube on the month — up 45% vs. Feb. [READ MORE]
Live Sports Helping Drive Streaming Subs
Data from LG Ad Solutions’ new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports — and which ones are subscribed to ONLY for live sports. [READ MORE]
Why Shows Have Receded to Reboots
Recent Parrot Analytics data reveals that last year Netflix generated the largest TV catalog demand share (of major SVOD services) via remakes, reboots and revivals in the U.S., at 7.6%. [READ MORE]
This Week’s Free Report: iSpot 2024 March Madness Report
