LGBTQ+ Streaming Audience Insights
According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.
According to the ANA’s LGBTQ+ Marketing Inclusion March 2024 survey, only 34% of marketers are currently leveraging LGBTQ+-owned or targeted media. Revry, a global streaming service that specifically caters to these viewers, worked with Nielsen to examine the power and loyalty of this community across FAST (free ad-supported streaming TV) and VOD services. A few insights from the report:
- 87% of Revry viewers seek out LGBTQ+ programming, and 92% say streaming provides the most relevant TV content for their identity group vs. broadcast or cable.
- 70% consider brand advertisements in LGBTQ+ programming to be support for the community.
- 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.
You can download the “Loyalty Unlocked” report here.
